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Field Marketing Manager – Neurosurgery Medical Device

Mediabistro
Washington, DC Full Time
POSTED ON 1/21/2025
AVAILABLE BEFORE 4/4/2025

Field Marketing Manager – Neurosurgery Medical Device

Location : DC MetroOur client is a global leader in non-invasive image-guided neurosurgical treatments. They are looking for an outstanding Field Marketing Manager to be based in DC Metro.Critical Skills Required :

All candidates should make sure to read the following job description and information carefully before applying.Bachelor’s degree in Marketing or Business a must, MBA is preferred.5 years of experience in a marketing function with direct hospital, patient marketing and / or sales experience.Background in healthcare, pharma or medical devices a must.Strong interpersonal and relationship management skills.Ability to work collaboratively and independently in a cross-functional and team-oriented environment.Strong oral and written skills (both in groups and one-on-one interaction).Strong analytical skills and ability to deliver results with multiple and complex projects.60% nationwide travel required and mandatory.Responsibilities : Development and implementation of regional marketing strategies and programs, consistent with overall business objectives, to a high level of execution by partnering with regional sales teams, clinical application managers, and marketing. Responsible for market development activities including but not limited to product / brand awareness, regional media / PR opportunities, and events / meetings. Collaborate with customers to identify and implement programs to build program awareness among regional physicians and patients.Main objectives and activities :

  • Responsible for accelerating the adoption of key products in the region / geography assigned through market development, driving patient / physician awareness and education, enabling patient access.
  • Identify unique local market opportunities to increase therapy and product awareness including PR, patient advocacy or hospital marketing partnerships.
  • Evaluate and implement co-marketing programs (using approved guidelines).
  • Provide constant Voice of Customer feedback from sales and surgeon interactions on products as well as market opportunities.
  • Provide support on Sales calls and territory development.

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