What are the responsibilities and job description for the Marketing Analyst / Brand Marketing Analyst position at Mediabistro?
The Customer Engagement Media Strategy & Activation team delivers powerful customer experiences across marketing touchpoints by using data and tools to bring marketing to life. We lead consumer analytics, business intelligence, and audience strategy for 1 : 1 marketing campaigns to improve targeting, messaging, and channel strategies using data-driven insights.
In this role, you will :
- Provide tactical support for direct channel and paid media campaigns including segment identification and input
- Support activation in paid media by sharing audiences to platforms and monitoring health of audiences and match rates in platforms
- Analyze and synthesize data from various sources to build holistic views of audiences with clear insights and recommendations
Basic Qualifications
Preferred Qualifications
Required Education BA or equiv work experience
