What are the responsibilities and job description for the Marketing Assistant Job at The Wine Group in Livermore position at Mediabistro?
The Wine Group, 4596 Tesla Rd., Livermore, California, United States of America Req #2053
The Wine Group (TWG) is a leading producer of award-winning wines and alcoholic beverages across 120 brands. With operations in California, New York and Australia, TWG is an innovator in developing and marketing brands beloved by consumers globally, including Cupcake, Franzia, Benziger, Imagery, Tribute, Chloe, 7 Deadly, Cooper & Thief, and more. We produce our products using sustainable practices to create delicious beverages that people can feel good about.
JOB SUMMARY
The Marketing Assistant is a hybrid role based out of our Livermore, CA location and supports key initiatives in our Marketing Organization. The Marketing Organization embraces a “Consumer First” philosophy, and the work is integral to the growth of the company. This individual will be responsible for delivering value for key strategic brands / retailers / customers / channels across the 4Ps of marketing : product, place, price, and promotion. The Marketing Assistant will provide support for the day-to-day needs of the Marketing team and should have strong organizational and executional skills to manage multiple projects simultaneously. This person will have a strong grounding in CPG Marketing best practices, with a successful track record of working within the marketing space. This role is eligible for a hybrid work week (minimum 1x / week in Livermore office), and occasional travel as needed.
ESSENTIAL FUNCTIONS
- Creative Brand Marketer and Activator : Will direct graphic designers and vendors toward consumer needs. Intuitively understands consumer and shopper motivations and can translate brand positioning to marketing communications. Will excel at informing package design and managing implementation.
- Sales and Retailer Orientation : Creates sales presentations and support materials with end user in mind. Key point person for point of sales materials development and management. Able to translate insights into ideas for consumer and shopper engagement.
- Analytical Competency : Will analyze and track brand data and performance. Comfortable with data and knows how to leverage data to determine key insights. Comfortable synthesizing large data sets into digestible information for key stakeholders.
- Budget Management : Understands the construct and business drivers of the brand P and L and holds accountability for marketing based spend pools, including invoicing and tracking against all brand spends / budgets.
- Entrepreneurial Track Record and Competitive Drive : Will work in an entrepreneurial manner, with proven experience in an environment of resource limitations, cost control, prudent risk taking and limitless creativity. Will manage ambiguity and multiple priorities, conveying a sense of urgency and driving issues to closure.
QUALIFICATIONS
PHYSICAL DEMANDS
COMPENSATION
At The Wine Group, we are proud to be an equal opportunity employer, and we are committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.
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Salary : $69,600 - $104,400
