Marketing Program Coordinator

Position Description :

The Marketing Program Coordinator plays a key role in supporting the development execution and optimization of marketing strategies and campaigns.

This position will collaborate with crossfunctional teams to ensure the seamless delivery of projects from concept to completion.

The Marketing Program Coordinator manages the daytoday operations of various marketing initiatives ensuring that all marketing efforts align with the departments goals and contribute to overall Agency objectives.

The Marketing Program Coordinator will oversee project timelines coordinate resources track performance metrics and ensure consistent messaging across various channels.

The role requires a detailoriented individual who can handle multiple projects simultaneously work in a fastpaced environment and thrive in both independent and teambased settings.

The ideal candidate will possess strong communication skills creative problemsolving abilities and a passion for marketing innovation.

Examples of Duties / Knowledge & Ski lls The statements listed below describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities duties and skills. Other duties may be added or this description amended at any time.

Assists with the overall agency marketing strategy planning and communications for the agency and its services; developing regional awareness and increasing customer retention.

Oversees and coordinates marketing projects within the department which include : maintaining timelines; maximizing budget internal and external resources; proofing creative materials; printing collateral and posting web content; prioritizing work; updating information.

Develops and maintains working relationships with internal Valley Metro clients staff from Valley Metro member cities and vendors; sets up or participates at meetings as needed; develops content for marketing projects; oversees review process with stakeholders; evaluates discusses and incorporates feedback for projects; proposes recommendations based on campaign performance.

Prepares updates and revises a wide variety of marketing materials project plans reports and / or other related information. Serves as a project coordinator for all assigned marketing assignments; strong client relations project prioritization time management proofing and organizational skills are required.

Monitors projects within the marketing department to meet deadlines and ensure compliance with applicable departmental and agency goals.

Participates in developing implementing and maintaining program policies and procedures; assists and guides various vendors such as market research firms public relations and advertising firms design studios and video production companies.

Assists and guides various vendors such as market research firms public relations and advertising firms design studios and video production companies.

Forecasts and maintains service supply and / or equipment needs; researches and prepares scopes of work requests for proposals or quotes requests for bid service agreements and / or other print or production related information.

Serves as a liaison and conduit of information for internal departments public agencies external organizations the general public stakeholders and / or other interested parties.

Participates in a variety of meetings working groups committees promotional events and / or other related groups and activities.

Participates in planning coordinating and overseeing special events and activities in assigned area of responsibility.

Performs other duties of similar nature and level as assigned.

Knowledge of : Applicable marketing principles and practices

Possesses editing and proofreading skills including AP Style writing

Recordkeeping principles (master files print ready files web ready files)

Traditional and digital media forms (PR radio print TV online social media etc.)

Project management principles

Client and customer service principles

Professional communication and copy writing

Event coordination principles

Contract management principles and practices

Skill in : Develop strategies scopes of work and other key documents for internal / external use

Prioritizing work

Speaking in public

Writing editing and proofing a variety of materials

Establishing and maintaining effective and cooperative relationships with internal staff vendors community organizations and other public agencies

• Analyzing and interpreting applicable laws rules and regulations;

Conducting research

Solving problems

Responding to changing situations and needs

Facilitating meetings

Using a computer and related software applications including being proficient with Microsoft Office social media platforms Project Management Software Adobe Creative Suite

Participating in the evaluation analysis and resolution of marketing / communications challenges

Handling multiple tasks simultaneously

Planning organizing and coordinating activities

Communicating in order to interact with coworkers manager Director and the general public at a level sufficient to exchange or convey information and to receive work direction

Experience / Education Required : Bachelor Degree in Marketing Communications or a closely related field plus two (2) years of experience advertising / project marketing; OR an equivalent combination of education and experience sufficient to successfully perform the essential duties such as those listed

Bachelor Degree in Marketing, Communications, or a closely related field, plus two (2) years of experience advertising / project marketing; OR, an equivalent combination of education and experience sufficient to successfully perform the essential duties such as those listed