What are the responsibilities and job description for the Media Buyer position at Mediabistro?
Join a leading company in the fitness industry dedicated to empowering individuals through innovative training solutions.
As they expand their digital marketing efforts, they are seeking a
Media Buyer
to manage and optimize paid marketing initiatives across various platforms including
Google Adwords, Facebook / Instagram, and Amazon.
Reporting to the Director of Performance Marketing, you will collaborate closely with the creative and brand marketing teams to drive the success of the company's business.
Location : Fully-Remote (Work from Home), 9 AM - 5 PM EST
Key Responsibilities : Paid Media Campaign Implementation :
Manage the end-to-end process of paid media campaigns on platforms such as Meta, Google, and Amazon, focusing on strategy, targeting, bidding, content, and creative assets.Multi-Touch Attribution Analytics :
Utilize multi-touch attribution models to optimize campaign performance and ensure accurate tracking of customer interactions across various touchpoints.A / B Testing Execution :
Execute A / B testing for landing pages, and ad copy to gather statistically significant data and improve campaign effectiveness.Collaboration with Creative Team :
Work closely with the creative team to leverage insights from campaign performance and enhance future concepts.Performance Analysis and Reporting :
Analyze campaign performance and compile detailed reports on key performance metrics to share with internal teams.Ad Copywriting :
Write concise and compelling ad messages for paid media campaigns.Project Management :
Manage marketing projects efficiently, maintaining priorities, deadlines, and deliverables.Additional Marketing Projects :
Assist with other marketing initiatives as needed.
What Success Looks Like : Effective Campaign Management :
Successfully manage and optimize paid media campaigns, resulting in improved ROI and overall campaign performance.Data-Driven Decisions :
Utilize A / B testing and multi-touch attribution analytics to make informed decisions that enhance campaign effectiveness.Collaborative Success :
Work seamlessly with the creative team to produce high-impact marketing materials that resonate with the target audience.Comprehensive Reporting :
Provide detailed and insightful performance reports that guide future marketing strategies.
Experience Required : Minimum
3 years
marketing experienceMinimum
3 years
media buying
ads trafficking,
with a track record of building high-converting funnels and driving quantifiable resultsMinimum
2 years
experience managing
Amazon Marketplace AdsMinimum
2 years
experience working in
e-commerce
productsProven experience managing large six-figure annual media budgetsProficiency in
Facebook Ads Manager
Google AdwordsStrong skills in
Google Suite products
Extra Qualifications That Will Set You Apart : Experience in
Snapchat, TikTok, or Pinterest ads traffickingExperience in
app install ads and Apple Search adsProficiency in
Google AnalyticsPrevious experience in an
agency
settingExperience with
subscription products
Culture Fit : Team player with a "can do" attitude and no egoBusiness-first mindset, making decisions in the best interest of the companyOpen communication style, willing to share both good and bad newsProactive and innovative, always thinking of new ways to grow the business even beyond your role responsibilities
This role offers an exciting opportunity for a
Paid Media Specialis t to contribute to a dynamic and growing company in the fitness industry. If you are driven, strategic, and ready to make a significant impact, we invite you to apply.
Application Process : To be considered for this role these steps need to be followed : Fill in the application formRecord a video showcasing your skill setsBy submitting this application, you agree to share your data and video with our clients and relevant parties for potential job opportunities.
