What are the responsibilities and job description for the Media Planning Specialist position at Mediabistro?
A company is looking for a Media Planning Specialist to provide planning and operational support for North America media plans.
Key Responsibilities
Develop and implement integrated media plans across various channels including video, audio, outdoor, digital, and printMonitor and optimize media campaign performance in collaboration with Media ManagersManage budget trackers and facilitate creative processes while building relationships with internal and external stakeholders
Required Qualifications
3 years of relevant professional experience in media planning and buyingClear understanding of media principles and functions in the US and CAExperience with industry media planning tools such as Nielsen and KantarAdvanced proficiency in Excel and WordBachelor's degree
