Multi Life Life/ Multi Life Disability Insurance (MLL/MLDI) Marketing Manager

The Marketing Manager will coordinate the creation, strategic planning, and execution of marketing strategy and communications for Guardian’s Multi Life and Multi Life DI products distributed via Guardian’s channels. In this role it will be important for this individual to deliver the long-term value to customer and partners while achieving superior results for them. Key partners include Line of Business teams, Marketing, Communications, Compliance, Legal, and Digital.

This position reports to the Head of Life and Disability Marketing, who, in turn, reports to the Head of Product & Field Enablement Marketing for Individual Markets.

Candidate Responsibilities

The individual will work in collaboration with the Marketing leads, Product Development teams and Distribution sales team to set a strategy for ML / MLDI line of business all to meet the objectives of the business through the development of core marketing collateral as well as initiatives including, marketing programs, sales campaigns, digital & email marketing, presentations, direct mail, newsletters, pitch books, etc. The individual will need to stay abreast of marketing, and consumer / employee engagement trends, product specifications and the driven environment, to bring fresh ideas for program development.

Responsible for creating the marketing strategy for ML / MLDI line of business

Evaluate, revise and develop materials used to support the sale and distribution of the manufactured products

Create product content stories for consumers and advisors

Develop digital post or assets for consumers

Collaborate and communicate effectively with partners to deliver content and communications

Ensure compliance review and approval of content is achieved

Multi-task, listen and activate on plan.

Lead print and digital inventory for Product Marketing business lines

Functional Skills

Strong knowledge of marketing standard processes

Strong creative writing ability

Familiarity with social media and marketing automation / technology within financial services industry

Familiarity with traditional print, social and digital marketing tools standard processes

Works effectively with associates in Marketing and across the Individual Markets and Corporate Communications

Strong presentation skills to sell ideas / proposals to customers.

Strong teammate. Willing to assist colleagues and adapt (and ability to work with freelancers).

Attention to detail that ensures overall success (accurate referencing, using tools to ensure appropriate collateral appearance in all mediums, proofreading, etc.)

Leads multiple projects with multiple deliverables simultaneously

Ability to embrace changing business priorities and environments.

Passion for ongoing improvement of marketing tools.

Success Measures

Establish and track important metrics relating to sales campaigns and materials

Ensure items are updated prior to expiration.

Collaborative relationships across Guardian.

Leadership Behaviors

Continuously strives to provide superior products and customer service

Expresses oneself in an open and honest manner

Demonstrates self-awareness and embraces feedback

Position Qualifications

Minimum of a Bachelor's Degree in Marketing or Communications

Proven experience in marketing

Multi-channel marketing experience a plus

Individual or Group marketing for disability or Life products a plus

Project management education a plus

Location

This role is hybrid with 3 days a week in our Hudson Yards NYC location

Salary Range :

101,180.00 - $166,220.00

The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

Our Promise

At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

Inspire Well-Being

As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com / careers / corporate / benefits .

Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.

Equal Employment Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.

Accommodations

Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and / or to receive other benefits and privileges of employment, please contact applicant_accommodation@glic.com .

Current Guardian Colleagues : Please apply through the internal Jobs Hub in Workday.

Every day, Guardian helps our 29 million customers realize their dreams through a range of insurance and financial products and services. Our Purpose, to inspire well-being, guides our dedication to the colleagues, consumers, and communities we serve. We know that people count, and we go above and beyond to prepare them for the life they want to live, focusing on their overall well-being — mind, body, and wallet. As one of the largest mutual insurance companies, we put our customers first. Behind every bright future is a GuardianTM. Learn more about Guardian at guardianlife.com .

Salary : $101,180 - $166,220