Outdoor Afro - Marketing Director

This is a remote position.About Outdoor AfroOutdoor Afro celebrates and inspires Black connections and leadership in nature. Our network connects Black people with our lands water and wildlife through outdoor education recreation and conservation. Some examples of Outdoor Afro

s yearround activities include fishing hiking biking kayaking gardening skiing and more! Visit :

or @outdoorafro across all social media platforms to learn more.

Who You AreAt Outdoor Afro we are looking for a strategic resultsdriven and datainformed

Marketing Director

to lead our brand audience engagement and donorfocused marketing initiatives. This is an exciting opportunity for a marketing leader who thrives in both creative storytelling and analytical strategy to expand Outdoor Afro

s impact across digital platforms and beyond.

The ideal candidate is passionate about Outdoor Afro

s mission skilled in content and campaign development and experienced in driving engagement and fundraising through digital and traditional marketing channels. They have a deep understanding of marketing analytics audience growth strategies and donor engagement techniques.

This position will play a crucial role in

increasing brand awareness growing audience engagement driving individual donor participation and supporting programmatic goals

including an April 2025 app launch.

What We

re Looking ForReporting to the

Chief Program and Innovation Officer

Marketing Director

is responsible for developing and implementing comprehensive marketing strategies that enhance brand visibility increase community engagement and drive financial support.

This role will oversee

all owned earned and paid media channels digital marketing strategies and content performance analytics

ensuring that every marketing initiative aligns with Outdoor Afro

s mission and strategic priorities.

What You

ll DoStrategic Marketing Leadership & Brand AwarenessLead the development and execution of Outdoor Afro

s overall marketing strategy to

increase brand awareness audience engagement and donor participation

Own and manage all

digital marketing initiatives

across website social media email marketing and paid media.

Ensure consistent brand voice and messaging across all platforms

amplifying Outdoor Afro

s mission and impact

Lead

crossfunctional collaboration

with program development and executive leadership teams to align marketing strategies with organizational goals.

Audience Growth Engagement & Community BuildingDevelop and execute strategies to

grow Outdoor Afro

s social media followers and engagement

leveraging platform algorithms trends and analytics.

Design and implement a

marketing strategy to support the April app launch

driving downloads and sustained user engagement.

Build and maintain

strong partnerships

with brands and community leaders to increase visibility and engagement.

Optimize email marketing and social media

to cultivate and convert followers into donors and supporters

Donor Engagement & Fundraising SupportCollaborate with the development team to

implement campaigns that convert followers into donors

Develop compelling

storytelling and donor stewardship

strategies to retain and engage supporters.

Utilize marketing automation tools to segment audiences and deliver targeted personalized fundraising content.

Performance Measurement & Data AnalyticsTrack measure and analyze marketing performance using

Google Analytics social media insights and marketing automation tools

Use data to

optimize campaign effectiveness improve audience engagement and increase donor conversion rates

Develop

regular performance reports

to inform strategy and share key insights with leadership.

Content & Public Relations StrategyOversee content production and editorial planning ensuring a

consistent compelling and highquality brand presence

Develop messaging and content for the CEO and key leadership to support PR media opportunities and stakeholder engagement.

Manage

media relations and press requests

ensuring positive coverage and alignment with organizational priorities.

What Success Looks Like

First 90 DaysIncrease Instagram and Facebook engagement

in prep for April 2025 app launch.

Develop and implement a marketing plan for the app launch

ensuring max visibility and downloads.

Execute a campaign to convert social media followers into donors

aiming to secure

at least $30000 in individual donations

by yearend.

Requirements

Education & ExperienceBachelor

s degree required

Marketing Communications Business or related field preferred).

7 years of experience

in marketing leadership roles preferably in missiondriven organizations.

Proven success in

designing and executing multichannel marketing campaigns

social media email SEO website content paid media).

Experience managing

brand identity storytelling and audience engagement strategies

Technical Skills & ToolsStrong proficiency in

Google Analytics SEO digital advertising and performance tracking

Experience using

marketing automation tools

e.g. HubSpot Sprout Social MailChimp AdWords WordPress).

Deep understanding of

social media algorithms

and content engagement strategies across Instagram TikTok and Facebook.

Familiarity with

Salesforce

for donor and audience segmentation.

Experience in

A / B testing user research and conversion rate optimization

Soft Skills & Cultural FitDatadriven mindset

comfortable using analytics to inform marketing strategies.

Creative and strategic thinker

able to balance innovation with performance metrics.

Selfstarter and problem solver

proactively identifies marketing opportunities and executes solutions.

Strong leadership and collaboration skills

works crossfunctionally and leads projects independently.

Missionaligned

passionate about outdoor engagement community building and racial equity.

What Makes This Role ExcitingIntroduce Outdoor Afro to millions of Black people across the U.S. sharing our unique hospitality belonging community wellness and leadership in nature.

Drive major digital marketing initiatives and partner with top outdoor brands to create meaningful resultsdriven campaigns.

Work alongside a collaborative missiondriven team dedicated to outdoor equity and leadership.

Shape the future of Outdoor Afro

s marketing with the opportunity to expand the team and scale campaigns for national visibility.

BenefitsMedical dental vision FSA 401(k) holidays PTO wellness reimbursement

Must-Have : Strong proficiency in Google Analytics, SEO, digital advertising, and performance tracking. Experience using marketing automation tools (e.g., HubSpot, Sprout Social, MailChimp, AdWords, WordPress). Deep understanding of social media algorithms and content engagement strategies across Instagram, TikTok, and Facebook. Preferred : Familiarity with Salesforce for donor and audience segmentation. Experience in A / B testing, user research, and conversion rate optimization. Soft Skills & Cultural Fit : Data-driven mindset

comfortable using analytics to inform marketing strategies. Creative and strategic thinker

able to balance innovation with performance metrics. Self-starter and problem solver

proactively identifies marketing opportunities and executes solutions. Strong leadership and collaboration skills

works cross-functionally and leads projects independently. Mission-aligned

passionate about outdoor engagement, community building, and racial equity.

EducationBachelor's Degree required

Salary : $30,000