What are the responsibilities and job description for the Paid Social Media Specialist position at Mediabistro?
We Impact Lives Through Purpose-Driven Work in A People First Culture
Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning.
Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers.
We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.
Ascend Learning leads the way in innovation and solution creation to improve outcomes and deliver results for students, educators, and healthcare workers in the ever-changing field of healthcare. We offer advanced resources that drive nursing success, empower front-line certified allied health workers, help physicians pass boards and stay current, and provide education management tools for medical education programs.
WHAT YOU'LL DO
In this role as a Paid Social Media Specialist, you will develop, optimize, and maintain paid social media campaigns across Ascend brands to drive growth in channel performance and revenue impact. You will work collaboratively with paid media managers and other paid media specialists in support of product marketing plans and their corresponding paid media plans.
WHERE YOU'LL WORK
This position will work a hybrid schedule from our Burlington, MA or Leawood, KS office location. Remote candidates will be considered within the United States.
HOW YOU'LL SPEND YOUR TIME
Campaign Creation and SetupInterpret briefs and other instructions to develop, optimize, and maintain paid social campaignsCollaborate on the creative process to get assets created for paid social campaignsCollaborate with organic social team to build out cross-channel campaigns and support organic social effortsCollaborate with Influencer Marketing to get User Generated Content (UGC) content for Paid Social Ads
Campaign ManagementAllocate and manage budgets to maximize ROI based on paid media plans under direction of paid media managersProvide recommended tactical plans for campaigns to reach brand goals, set up and report on A / B testing
Reporting, Research and OptimizationCollect and analyze campaign performance data regularly to provide insightful updates.Proactively upskill and remain informed about the latest trends, tools, and best practices in SEM, providing recommendations of how to increase effectiveness through campaign, platform, or content strategiesCollect competitor research and provide analysis and recommendations based on the marketWHAT YOU'LL NEED
Bachelor's degree preferred3 years hands-on-keyboard experience creating and managing Meta and LinkedIn paid media campaigns; additional paid social experience preferredMeta Certified Digital Marketing Associate, Meta Certified Media Buying Professional, or comparable experience and certification required; LinkedIn Marketing Solutions Fundamentals Certification, or comparable experience and certification requiredBackground in organic social media and / or paid search preferredIdentify new opportunities within assigned campaigns and articulate use case to managerAssess and interpret data to optimize campaigns and make recommendations for campaign improvementUsing good judgment, distribute campaign budgets increase ROAS and other KPIs based on changes in campaign, keyword, and copy performance, seasonality, and inventory competitionProactive, results-oriented individualAbility to collaborate effectively and work independentlyStrong written and verbal communications skillsInterpret, formulate and visualize dataAbility to analyze campaign performance and make data-based decisions for optimization and future recommendations of paid media campaignsBENEFITS
Flexible and generous paid time offCompetitive medical, dental, vision and life insurance401(k) employer matching programParental leaveWellness resourcesCharitable matching programHybrid workOn-site workout facilities (Leawood, Gilbert, Burlington)Community outreach groupsTuition reimbursement
Fostering A Sense of Belonging
We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued and be their authentic selves. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.
About Ascend Learning
As a tech-enabled services company, Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education. We're committed to accelerating the learning pathways that can move people into careers where they have the knowledge and skills to have an impact and help change lives in the communities they serve. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity.
Ascend Learning, LLC is proud to be an equal opportunity employer (M / F / Vets / Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.
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