What are the responsibilities and job description for the Product Marketing Manager - M365 Consumer Go-to-Market position at Mediabistro?
The Consumer Marketing Team is leading marketing transformation at Microsoft through our immense reach and optimization of key digital channels through compelling web experiences, search optimization and experimentation.
As a Product Marketing Manager - M365 Consumer Go-to-Market on the M365 Consumer Team, you will be at the forefront of driving web acquisition growth for an 80 million subscriber business at this critical moment in the AI growth curve. This role requires a strategic thinker with a deep understanding of the consumer market and the ability to translate insights into actionable marketing and growth plans. Candidates should be able to drive rapid hypothesis-based experimentation, scale learnings, and land business impact on a continual basis.
You will work closely with various teams across Microsoft, including Go to Market, Product Marketing, Business Planning, and Finance to ensure seamless execution of marketing initiatives. Your ability to collaborate and influence across functions will be critical to your success. Additionally, you will have the chance to leverage cutting-edge marketing tools and technologies to enhance our marketing efforts and stay ahead of industry trends.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
Product Marketing & Business Performance
Independently collect, analyze, and report on performance metrics (e.g., Key Performance (KPIs)) to derive deep insights that change or improve Go-to-Market plans, tactics, and outcomes.
Go To Market
Collaborate with others to identify target customers and define and execute the strategy for the end-to-end customer journey. Demonstrate an understanding of how to define success criteria and performance metrics, such as Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs), and track performance against success metrics.
Cross
Functional Orchestration
Develop partnerships (e.g., Marketing, PM, Business Planning) to lead and deliver differentiated customer value and company growth while understanding cross-functional accountabilities. Build knowledge of initiatives and programs across teams to improve and meet organizational goals.
Customer Advocate
Propose new and leverage existing customer listening systems (e.g., feedback from the field, in product telemetry, etc.) to address challenges, improve experiences, and remove sales blockers / product inhibitors.
Experimentation & Optimization
Improve web funnels relentlessly via experimentation and optimization to drive subscriber and LTV growth on a daily basis.
Stakeholder Communication
Communicate complex information effectively to marketing and engineering stakeholders and leaders within the company.
Market Analysis
Analyze market trends and competitor products to inform product positioning and marketing strategies.
Other
Embody our culture and values
Qualifications
Required / Minimum Qualifications
Bachelor's Degree in Marketing, Computer Science, Business or related field AND 2 years experience in business
OR Master's Degree in Marketing, Computer Science, Business or related field AND 1 year(s) experience in business
OR equivalent experience.
2 years of experience with A / B Testing and multi-variant experimentation to improve conversion rates and drive subscriber and Lifetime Value (LTV) growth.
2 years of experience improving conversion rates on Direct-to-consumer sales flows (web, in-product, Apps stores).
Additional or Preferred Qualifications
Bachelor's Degree in in Marketing, Computer Science, Business or related field AND 5 years experience in business
OR Master's Degree in Marketing, Computer Science, Business or related field AND 3 years experience in business
OR equivalent experience.
Product Marketing IC3 - The typical base pay range for this role across the U.S. is USD $83,400 - $167,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $108,900 - $183,000 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here : https : / / careers.microsoft.com / us / en / us-corporate-pay
Microsoft will accept applications for the role until February 10, 2025.
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and / or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https : / / careers.microsoft.com / v2 / global / en / accessibility.html) .
Salary : $83,400 - $167,800
