What are the responsibilities and job description for the Product Marketing Manager - Product position at Mediabistro?
OUR STORY
TechInsights is the information platform for the semiconductor industry.
Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry—past, present, or future.
Over 650 companies and 75,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market analysis in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence. For more information, visit www.techinsights.com.
WHAT YOU WILL DO
Product Marketing Execution :
Executing GTM strategy for key products and product enhancements, participating in launch planning.
Perform customer / prospect demonstrations of the key product features and capabilities as needed by sales.
Deeper expert level demonstrations will be done by the Technical Product Manager)
Clearly articulate target segments and personas, competitive landscape, critical challenges, GTM strategies, value proposition(s), and key messaging following the message architecture with scale and leverage in mind.
Cultivate positive relationships across product managers, customer experience, marketing operations, platform technical staff, and leadership to identify and influence impactful opportunities and prioritize efforts
Implement process and workflow that refines and creates efficiencies in our day-to-day activities and engagements
Create compelling customer communications to engage customers to become active users, and to relate any feature changes or upgrades to the product.
Collaboration :
Work with Product Management to ensure the value proposition and messaging of platform offerings represents needs of our customers
Obtain stakeholder alignment for compelling positioning and messaging by segment and persona to tailor experiences across all touchpoints with a solid go-to-market, engagement, and retention strategy in mind
Partner with the Marketing Operations team to develop an integrated content plan that drives active users, sales pipeline, and renewals.
Contribute to strategic discussion on product roadmap, product training, marketing initiatives, collateral concepts, internal processes, and sales tools.
Content :
Work with Product Management to ensure the value proposition and messaging of platform offerings represents needs of our customers
Obtain stakeholder alignment for compelling positioning and messaging by segment and persona to tailor experiences across all touchpoints with a solid go-to-market, engagement, and retention strategy in mind
Partner with the Marketing Operations team to develop an integrated content plan that drives active users, sales pipeline, and renewals.
Contribute to strategic discussion on product roadmap, product training, marketing initiatives, collateral concepts, internal processes, and sales tools.
WHO YOU ARE
You are an experienced product marketing manager or can demonstrate a background in turning complex, technical content into impactful stories
Demonstrated fundamental understanding of marketing and sales processes
Driving the revenue growth of syndicated content through subscriptions and increased active users in B2B engagements
You are confident in producing successful go-to-market strategies, have strong written and oral communications skills, and can think from a customer’s point of view while considering the needs of the business
The ability to collaborate and confidently mediate across teams and subject matter, on all levels of understanding and seniority
The desire to create compelling content, analysis, presentation materials, mock-ups, and enablement tools quickly and efficiently.
An understanding of semiconductor technology would be considered an incredible asset, however curiosity and the drive to quickly learn technical subject matter to create segment and persona content will provide you with the tools to be successful in this role
Builds knowledge of the company, processes, and customers.
Solves a range of straightforward problems.
Analyses possible solutions using standard procedures.
Receives a moderate level of guidance and direction.
No supervisory responsibilities but may provide guidance to new associates.
Solves standard problems by analysing possible solutions using experience, judgment, and precedents.
Impacts quality of own work and the work of others on the team; works within guidelines and policies.
Explains information to others in straightforward situations.
As part of the recruitment process for this position, you will be required to submit your latest citizenship and / or permanent residency information. This information will be used to comply with U.S. Export Control Laws and Regulations.
WHY WORK WITH US
Competitive pay and generous benefits (medical, dental, vision, wellness, RRSP / 401K Matching)
Expected salary : $120,000 - $125,000
Flexible vacation policy
Annual fitness reimbursement
Strong sense of camaraderie, mutual respect, and shared goals among colleagues
Support for community through charitable alliances
Professional and career development opportunities
Wellness resources and support from management
Technology knows no bounds, and neither does TechInsights. Bringing together talented humans from different perspectives, backgrounds and abilities is something we take seriously. We’re committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together.
TechInsights is committed to meeting the needs of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
As part of any recruitment process, TechInsights collects and processes personal data relating to job applicants. We are committed to being transparent about how we collect and use that data and to meeting our data protection obligations. Our Privacy policy can be referenced here : https : / / www.techinsights.com / privacy-policy
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Salary : $120,000 - $125,000
