What are the responsibilities and job description for the SEM/SEO Specialist position at Mediabistro?
Job DescriptionSUMMARYLet's build something together! We are seeking a highly skilled, data-driven SEO / SEM Specialist to help develop the digital marketing platform we are building for our plastic surgery and aesthetic centers of excellence. We are looking for someone who is passionate about digital marketing, is an independent thinker, and a super strategist. Responsibilities center on driving patient acquisition - specifically lead creation - through organic traffic, search engine marketing (SEM) and other paid campaigns. Your superb data analysis skills will inform our proactive approach. You'll work closely with Ascend leadership and consultants as an integral member of the marketing team by providing insights gleaned from our enterprise website platform, along with other marketing metrics, and recommending corrective actions. You will be managing all SEO / SEM activities, including UTM-campaign tracking, link-building, keyword strategy to increase ranking and traffic. You will also manage all SEM campaigns on Google, Bing, and other search engines to maximize ROI.RequirementsESSENTIAL DUTIES AND RESPONSIBLITIESData analysis ofwebsite and campaign performance, user behaviorDevelopment and execution of SEO strategies to improve organic search rankings, drive traffic, and increase conversion rates.Management of SEM campaigns (Google Ads, Bing Ads, etc.) by optimizing bids, ad copy, landing pages, and keyword targeting to ensure cost-effective ad performance and ROI.Optimize local SEO by ensuring that the practice is correctly listed and updated in online directories (Google My Business, Yelp, etc.).Work with the content team to develop SEO-friendly content across blogs, landing pages, and other assets.Regular reporting of key performance indicators (KPIs) such as traffic, rankings, lead generation, and conversions, and make recommendations for improvementsManage and optimize social media ad campaigns to complement SEO / SEM efforts.Stay updated on industry trends, search algorithm changes, and SEO / SEM best practices to maintain competitive performanceQUALIFICATIONSEDUCATION AND EXPERIENCE3-5 years of experience in SEO and SEM, along with other digital marketing channelsPlanning and managing multiple SEM / SEO campaigns for multiple websitesStrong analytical skillsStrong knowledge of keyword research, link building, and SEO best practicesExcellent analytical skills and the ability to interpret performance data and make recommendationsStrong communication skills and the ability to work in a team-oriented environment.Experience with patient privacy and healthcare preferredSKILLS / ABILITIESUTM parameters; code creation and campaign tracking; QR codesA / B testingDashboard creationGoogle Analytics, Key Word PlannerMarketing automationProficiency in Microsoft Excel for data analysisUX / UI insights tools, ex : HotJarSEMRushProject management tools, SmartSheets
