What are the responsibilities and job description for the Social Media Specialist position at Mediabistro?
At COCOON we see every day as an opportunity to positively transform lives by helping people discover explore and realize their dreams. We are on a mission to reimagine the remodeling experience and to do that the COCOON team is looking for a Social Media Specialist to help us attract and connect with busy homeowners through our multiple social platforms.
When it comes to our social presence we believe
going viral
is less important than spreading good vibes (although we wouldn
t mind going viral too!). Our social channels are a place to build connections inspire our followers and demonstrate our values. If you like to create trends rather than follow them
then we need you on the COCOON team.
Responsibilities :
Develop engaging and creative content (videos photos captions stories reels etc.) for Facebook Instagram LinkedIn Pinterest and YouTube that aligns with the COCOON brand.
Collaborate with the marketing team designers and project managers to gather content and create compelling narratives.
Create and manage the social media content calendar 1 month in advance to ensure a consistent and strategic posting schedule.
Post on COCOON
s key social profiles 13 times a day.
Foster a sense of community by engaging with our audience through comments messages and discussions. Respond promptly to inquiries and feedback maintaining a positive and professional online presence that reflects the COCOON brand.
Track and analyze social media performance metrics to evaluate the effectiveness of campaigns and strategies. Provide regular reports to management weekly and monthly to help us make informed decisions about what
s working what isn
t and what we should try next.
Help strategize and implement advertising campaigns on various social platforms.
Stay updated on the latest trends features and algorithms of each platform to ensure effective content distribution.
Initiate and execute collaborations with other likeminded brands within our target market.
Capture highquality photos and videos of completed projects behindthescenes activities and company events. Edit and enhance visual content to maintain a consistent and visually appealing brand image.
Plan coordinate and execute social media strategies to promote company events launches and community engagement initiatives. Collaborate with event organizers vendors and partners to maximize online visibility before during and after events.
Ability to participate and document the occasional brandbuilding event serving our surrounding community.
Seek to improve yourself through new training opportunities and challenges.
Requirements : Bachelor
s degree in marketing / communications or comparable experience.
3 years of experience in social media management.
Strong creative and visual storytelling skills.
Proficiency in graphic design tools and video editing software.
Excellent photography and videography skills.
Ability to manage and promote events through social media channels.
Familiarity with social media analytics and reporting tools.
Excellent communication and interpersonal skills.
Ability to work collaboratively with crossfunctional teams.
Highly organized with the ability to manage multiple tasks and deadlines.
If you are a highly motivated creative individual with a passion for social media marketing and a proven track record of success we encourage you to apply for this exciting opportunity. Please provide a resume as well as samples of your work.
Perks of Working at COCOON :
Health and Dental Insurance
401(K) Plan
Short Term Disability
Long Term Disability
Life and AD&D
Paid Vacation Time Off
Paid Sick Time Off
Company Paid Holidays
Fun Company Events & an Inspiring Company Culture!
