What are the responsibilities and job description for the Product Marketing Manager position at Mediafly?
Who we are:
Mediafly is the leading revenue enablement platform market-facing teams use to plan, predict, coach, and engage at the highest levels. Our unified suite of solutions create immersive buyer experiences; enable sellers to lead with value, allow managers to scale coaching, and empower leaders to forecast with confidence. In today’s unpredictable market, Mediafly is the key to delivering predictable efficient growth.
Dooly/Mediafly is transforming the way revenue teams drive impact by innovating our Value and Enablement products with AI. As we continue to innovate, we need a dynamic Product Marketing Manager who thrives in a fast-paced SaaS startup environment. If you love shaping GTM strategies, driving demand, and crafting compelling customer-centric messaging, this role is for you! Product Marketing responsibilities include outbound positioning, messaging, pricing/packaging, launch management, and sales enablement, as well as inbound assessment of customer, market, and competitive dynamics to support product and GTM teams.
You will be joining a team of highly collaborative, self-starters, always interested in learning, innovating, and continuously improving. Experience in B2B SaaS product marketing is required.
\n- Dedicate yourself to staying close to the customer and partnering with the Sales and Customer Success teams.
- Develop customer-centric messaging and positioning that clearly communicates the value of our platform.
- Create and manage product launch plans, ensuring seamless execution across Marketing, Sales, and Customer Success.
- Drive customer engagement and advocacy programs, including case studies, testimonials, and community initiatives.
- Own and optimize social, digital, and content marketing strategies to attract and nurture leads.
- Partner with Data stakeholders to develop targeted campaigns, including email, paid media, and organic channels.
- Manage and optimize the website, landing pages, and conversion funnels for maximum lead capture.
- Develop sales collateral, pitch decks, and battle cards to empower sales teams.
- Conduct market and competitive research, delivering insights that sharpen our Go-To-Market strategy.
- Collaborate closely with Product & Sales to ensure alignment on messaging and positioning.
- At least 3 years of experience in B2B SaaS, preferably in Martech or Sales Enablement
- You are proactive and action-oriented, with a strong drive for experimentation. You find creative, resourceful ways to learn, adapt, and improve; "being scrappy."
- Proven experience in a fast-paced startup environment
- Strong background in customer & product marketing
- Deep understanding of digital marketing, lead gen, and marketing communications
- Experience with social, content, and digital marketing strategies
- A data-driven mindset—comfortable with marketing analytics & optimization
- Ability to work cross-functionally with Sales, Product, and Demand Generation teams
- Exceptional writing, storytelling, and communication skills
Why Dooly/Mediafly?
Remote based in Canada
Flexible working hours
Generous Paid Time Off
Competitive Salary
Transparent Career Paths
Generous Paid Parental Leave
Remote Stipend
Mediafly is an equal opportunity employer, which means we do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome people of different backgrounds, experiences, abilities and perspectives and encourage all interested individuals to apply.
We have over 100 employees located globally. Thanks to our commitment to employee experience, Mediafly has been recognized as a Best Place to Work from Crain's, Inc. and BuiltIn.
Mediafly's HQ is based in Chicago, IL.
Salary : $100,000 - $120,000