Account Executive

Summary

The Times-Tribune, a subsidiary of MediaNews Group, is seeking an Account Executive to join the team! The Account Executive is responsible for the sales and development of digital marketing campaigns for target businesses and organizations. This role handles a high percentage of transactional selling with a large number of accounts.

What You Will Do

• Proactively prospect, qualify, grow and maintain all sales activities, from lead generation through close in an assigned territory or category
• Possess a thorough knowledge of print and digital product portfolio (features, benefits, rates, etc.); use knowledge to overcome customer objectives
• Develop prospecting leads using a variety of sources, including digital, radio, TV and direct mail
• Understand, demonstrate and explain to new and current advertisers the value that our print and digital products and services have over the competition
• Understand how the competition sells their products and services, including rates and specials
• Keep records of products sold to customers and look for ways to increase advertiser spend
• Create marketing presentations and solution-based needs proposals based on information provided by the customer
• Actively pursue and maintain an understanding of current trends in the newspaper industry (including print, digital and other platforms)
• Analyze and interpret key sales metrics and develop strategies to reach sales success
• Work with appropriate departments to create compelling media solutions for advertisers
• Consistently develop and manage a sales pipeline through CRM
• Provide reliable forecasts and revenue projections; meet all required performance metrics detailed by management and perform at or above the assigned sales quota
• Own the entire sales and retention cycle for each campaign working in conjunction with the assigned account analyst, client services, and the ad operations team
• Complete post-sale paperwork, including detailed insertion order instructions, which requires a strong command of their product and basic internet techniques
  
  

What You Will Bring

• Proven track record of success driving revenue (e.g., ability to capture and close the deal)
• Excellent presentation, negotiation and customer relationship skills
• Strong organizational skills and ability to handle multiple tasks and priorities; demonstrated time management skills
• Ability to work in a fast-paced, deadline-oriented, dynamic environment
• Professional, outgoing and friendly and able to adapt sales techniques and presentations
• Proficient at personal goal setting and demonstrates a drive to succeed goals required
• Analytical skills required for work on data-driven summary reports on campaign performance
• Proficiency in Outlook, Excel, Word, and PowerPoint required
• Solid experience with SEO, SEM advertising sales and account management
• Valid driver's license and reliable transportation required
  
  

Who We Are

The Times-Tribune is Lackawanna County’s best-selling and most-read newspaper, offering print and digital news coverage of the county and surrounding towns. Founded in in 1870, The Times-Tribune is one of four newspapers in Northeastern Pennsylvania owned by Scranton Times, a subsidiary of Media News Group.

“3x Built In Best Places to Work Winner - 2023, 2024 & 2025”

EEO Statement

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

How To Apply

• Please submit an online application along with your resume for this position here https://myworkdaycenter.wd5.myworkdayjobs.com/en-US/MNG/details/Account-Executive_R2385
  
  

Closing Date

• Continuous recruitment until the position is filled
  
  

Conditions Of Employment

• A full pre-employment background check and MVR will be conducted as part of the selection process. Must be willing to submit and pass the necessary required checks
• Must possess and maintain a valid driver’s license and have reliable transportation
• Travel – This position entails occasional driving for work assignments, training sessions, and/or in-person meetings. The employee will be responsible for transporting themselves between different sites as needed