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Marketer Job at Medica Health Management in Austin

Medica Health Management
Austin, TX Full Time
POSTED ON 4/25/2025
AVAILABLE BEFORE 5/19/2025

Job Details

Level

Experienced

Job Location

Cuidado Casero Home Health Central - Austin, TX

Position Type

Full Time

Travel Percentage

Road Warrior

Job Shift

Job Category

Marketing

Description

Working for Cuidado Casero Home Health and Hospice isn't just a job. It's a career where your skills and passion for delivering quality care make a positive difference to the clients and their families we serve.

We are looking for a Marketer to secure patients that require our services by implementing existing marketing strategies, improving on those strategies and helping to identify new strategies.

Position Functions :

  • Quickly establish rapport, credibility, and integrity with existing accounts and pending prospects.
  • Develop existing relationships into steady referral sources.
  • Provide feedback from referral sources regarding Agency performance.
  • Create and propose business development opportunities that will benefit our company by increasing visibility in each community.
  • Generate and manage leads from various referral sources while being a liaison between Agency and the community regarding community and customer needs.
  • Development and promotion of home health programs and services while maintaining the standards of practice consistent with quality health care and maximizing human, financial and equipment resources.
  • Meet or exceed referral to admission goals.
  • Conduct daily rounds in assigned markets to identify new patients in need of Home Health services.
  • Perform assessment on potential patients to evaluate appropriateness for Home Health Services.
  • Communicate all necessary information to the Agency In-take coordinator to ensure a smooth admission and transition to service.
  • Provide counsel to Agency leaders regarding needs of the community.
  • Collaboratively develop and maintain protocols specific to new programs.
  • Demonstrate as in-depth knowledge of, and ensure compliance with all local, state and federal laws relating to marketing of the agency.
  • Assist in direction of programs through collaboration with and delegation of responsibility to administrative and supervisory personnel.
  • Establish a public relations program for interpretation of the agency's services and to foster good working relations with physicians and community agencies.
  • Responsible for assuring patient / resident safety.
  • Carries out other duties as necessary.

Qualifications

Job Requirements :

  • Bilingual Spanish Required.
  • Graduate of an accredited college / university is preferred.
  • Experience in home healthcare sales required.
  • Established referral relationships with hospital and physician groups in the area.
  • Thorough understanding of the home health market and referral sources.
  • Proven history of achieving or exceeding established census goals.
  • Working experience with an insurance company, private case management company, or HMO preferred.
  • Excellent communication and organization skills.
  • Working knowledge of Microsoft Office Applications.
  • Ability to establish and maintain effective working relationships at all levels of an organization.
  • Excellent communication skills, both oral and written.
  • Excellent interpersonal skills.
  • Ability to use discretion concerning sensitive information and adhere to HIPAA.
  • Ability to work on own initiative within clearly defined parameters.
  • Good organizational and time-management skills.
  • Ability to work calmly under pressure.
  • DRIVING & OTHER REQUIREMENTS

    Must have and maintain a valid state driver license, have a registered and reliable vehicle that meets state law standards, and meets the insurance standards of company.

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