What are the responsibilities and job description for the Director, Individual Family Business (IFB) Marketing position at Medica?
Description
Medica's Director of Individual Family Business (IFB) Marketing is responsible for strategic leadership, marketing campaign optimization, brand awareness campaign development and delivery, as well as campaign development and execution of B2C marketing campaigns to drive increased brand awareness and support sales growth.
Key Accountabilities :
- Collaborate & align with product and market leadership on strategic priorities to develop & deliver effective go to market and partnership campaigns to strengthen Medica's brand and value.
- Deliver operational efficiencies and best in class solutions through automation, process improvements and data-driven practices to optimize ROI & reduce administrative costs
- Lead, develop and build data driven team of marketing professionals
- Develop reporting dashboards, identify and measure key KPIs monthly and develop & deliver on action plans for continuous improvement
Qualifications :
This position is a Hub role, which requires an employee to occasionally come onsite to the designated office - Minnetonka, MN, Madison, WI or Omaha, NE - for applicable heads-up work. Frequency is determined by business need as decided by leadership.
The full salary range for this position is $127,800 - $219,00. Annual salary range placement will depend on a variety of factors including, but not limited to, education, work experience, applicable certifications and / or licensure, the position's scope and responsibility, internal pay equity and external market salary data. In addition to base compensation, this position may be eligible for incentive plan compensation in addition to base salary. Medica offers a generous total rewards package that includes competitive medical, dental, vision, PTO, Holidays, paid volunteer time off, 401K contributions, caregiver services and many other benefits to support our employees.
The compensation and benefits information is provided as of the date of this posting. Medica's compensation and benefits are subject to change at any time, with or without notice, subject to applicable law.
Medica's commitment to diversity, equity and inclusion (DEI) includes unifying our workforce through learning and development, recruitment and retention. We consistently communicate the importance of DEI, celebrate achievements, and seek out community partnerships and diverse suppliers that are representative of everyone in our community. We are developing sustainable programs and investing time, talent and resources to ensure that we are living our values. We are an Equal Opportunity / Affirmative Action employer, where all qualified candidates receive consideration for employment indiscriminate of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Salary : $21,900 - $127,800
