What are the responsibilities and job description for the Public Relations Consultant position at Medica?
Medica’s Public Relations Consultant develops and implements public relations strategies that promote our mission, enhance stakeholder engagement, and support organizational objectives. This role requires a dynamic and strategic thinker who can effectively manage public relations, ensure strong relationships with media outlets and support crisis communication efforts. The ideal candidate will possess strong writing and editing skills, a creative mindset, critical thinking skills and the ability to work collaboratively across departments.
Job Duties and Responsibilities
- Develop and implement cohesive PR and media relations strategies that aligns with the organization's goals and objectives
- Identify key messages and communication priorities to support organizational initiatives
- Collaborate with cross-functional teams, including marketing, sales, and executive leadership, to ensure cohesive communication efforts
Measurement and Analysis:
- Analyze media coverage and public sentiment to refine strategies and demonstrate the ROI of PR efforts
Crisis Management:
- Develop and implement crisis communication plans to address potential issues and protect the organization’s reputation
- Act as a key member of the crisis communications team, providing timely and transparent communication during crises
Content Creation and Storytelling:
- Create compelling content for various platforms, including press releases, articles, and blog posts
- Identify and promote stories that highlight the organization's achievements, initiatives, and thought leadership
Qualifications
- Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field, or equivalent combination of education and work experience
- 7 years of experience in communications, public relations, or a similar role
Specific types of experience or skills required
- Proven track record of successful PR campaigns, media relations, and crisis communication
- Exceptional writing, editing, and storytelling skills
- Strong interpersonal skills and the ability to work collaboratively in a team environment
- Excellent organizational and project management skills
- Strong project management skills
- Ability to prioritize, manage multiple projects, think critically, and problem solve
- Ability to execute, meet and report deadlines
This position is a Hub role, which requires an employee to occasionally come onsite to Minnetonka or Madison office for applicable heads-up work. Frequency is determined by business need as decided by leadership.
The full salary range for this position is $75,300 -$129,000. Annual salary range placement will depend on a variety of factors including, but not limited to, education, work experience, applicable certifications and/or licensure, the position's scope and responsibility, internal pay equity and external market salary data. In addition to compensation, Medica offers a generous total rewards package that includes competitive medical, dental, vision, PTO, Holidays, paid volunteer time off, 401K contributions, caregiver services and many other benefits to support our employees.
The compensation and benefits information is provided as of the date of this posting. Medica’s compensation and benefits are subject to change at any time, with or without notice, subject to applicable law.
Medica's commitment to diversity, equity and inclusion (DEI) includes unifying our workforce through learning and development, recruitment and retention. We consistently communicate the importance of DEI, celebrate achievements, and seek out community partnerships and diverse suppliers that are representative of everyone in our community. We are developing sustainable programs and investing time, talent and resources to ensure that we are living our values. We are an Equal Opportunity/Affirmative Action employer, where all qualified candidates receive consideration for employment indiscriminate of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.
Salary : $75,300 - $129,000
