What are the responsibilities and job description for the Business Intelligence Analyst position at Medical Air Services Association, Inc?
Description
This is a remote position based in the continental United States
Are you a data-driven professional with a knack for transforming complex datasets into actionable business insights? MASA is looking for a Business Intelligence Analyst to monitor, evaluate, and report on the performance of marketing and sales initiatives, driving strategies that optimize results and fuel business growth.
ABOUT US
MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company – we're a close-knit team dedicated to "Protecting families with compassion when others don't." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2 million members across the United States and the Caribbean. Learn more at https://www.masaaccess.com
WHAT YOU WILL DO
Reporting to our Sr. Director of Business and Sales Operations, you’ll collaborate with marketing and sales stakeholders to analyze data across direct-to-consumer channels, uncover trends, and develop insights that inform decision-making. Your expertise in creating dashboards, designing tests, and delivering visualizations will help ensure data-driven strategies that improve marketing and sales performance.
Your main responsibilities will include:
Data Analysis & Insights Generation
- Compile and analyze datasets from marketing channels (Direct Mail, Digital, TV) and sales channels (Field & Inside Sales, e-commerce).
- Identify trends and actionable insights to enhance campaign performance, targeting, and customer segmentation.
- Develop performance metrics and create dashboards to track KPIs like ROI, customer acquisition cost, and engagement metrics.
Testing & Experimentation
- Design statistically valid tests, including A/B and multivariate tests, to evaluate campaign strategies.
- Analyze test results to deliver clear, actionable recommendations for optimization.
Cross-Functional Collaboration
- Partner with marketing, product, and sales teams to align analysis with business objectives.
- Present insights and recommendations to stakeholders at all levels, using tools like Tableau and Power BI for compelling visualizations.
Campaign Optimization & Reporting
- Continuously monitor and optimize campaign performance, providing real-time adjustments for improved outcomes.
- Create advanced reports in Excel and integrate data sources into holistic dashboards for a comprehensive view of marketing efforts.
WHAT YOU BRING
- Bachelor’s degree in Business Administration, Finance, Data Analytics, or a related field (MBA or relevant certifications preferred).
- 4-6 years of experience in business or marketing analytics, emphasizing data-driven decision-making.
- Strong analytical abilities with a track record of translating data into actionable insights.
- Expertise in Power BI, Microsoft Dynamics, and Excel (including VBA, Power Query, and advanced modeling).
- Excellent communication skills to present complex information clearly to non-technical stakeholders.
- Ability to design and manage dashboards and reports, focusing on marketing and sales metrics.
WHAT WE WILL PROVIDE YOU
- Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers; a 401(k) program with a company match; paid time off; company-paid short-term disability, long-term disability, and basic life insurance; and a free MASA membership.
- A professional and friendly company culture that supports a clear mission: "Protecting families with compassion when others don’t."
- An opportunity to unleash your expertise and create a lasting impact on our journey of growth and success!
NOTE: Any pay range listed for this position is an estimate by the job board and may not reflect the actual compensation.
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