What are the responsibilities and job description for the Digital Marketing Specialist position at Medical Consulting Group?
Digital Marketing Specialist (Full-Time, AI-Focused)
Company: Medical Consulting Group
Location: Springfield, MO
About Us:
Medical Consulting Group is the leading provider of business solutions for ophthalmology practices,
ambulatory surgery centers (ASCs), and medical corporations. Our team blends strategy, creativity,
and AI-driven insights to help clients grow.
Role Overview:
We're looking for a results-driven Digital Marketing Specialist to join our Creative team. You'll
manage cross-platform ad campaigns (Google Ads, Meta, LinkedIn), lead SEO efforts, and use AI
tools to enhance performance. The role also includes managing online business profiles to ensure
accurate, optimized local presence.
Key Responsibilities:
- Create and optimize AI-powered Google Ads and Bing campaigns
- Manage Meta and LinkedIn ad campaigns with creative strategy
- Conduct SEO and keyword research to support paid and organic search
- Maintain and optimize online business profiles (Google Business Profile, Yelp, etc.)
- Ensure consistency and performance across Google Maps and listing platforms
- Collaborate on high-converting landing pages and content
- Analyze campaign data and provide clear, actionable reports
- Stay up to date with digital marketing trends and tools
Qualifications:
- 2-3 years in digital marketing
- Strong PPC/SEO skills with experience in campaign performance analysis
- Google Ads & Analytics certified
- Familiar with Google Business Profile, Search Console, and Microsoft Clarity
- Basic knowledge of WordPress
- Detail-oriented with strong communication skills
Bonus Skills:
- Video advertising
- Advanced CMS experience
- Deeper SEO tool usage (SEMrush, Ahrefs, etc.)
Benefits:
- Medical, dental, vision, 401k with matching
Apply:
medcgroup.com/careers
