Copywriter/Content Strategist

Description

Priority Dispatch is seeking an experienced Copywriter/Content Strategist to join our marketing team.

In this role, you’ll be primarily responsible for writing short form copy for a range of marketing deliverables, including ad copy, video scripts, product collateral, promotional emails, and press releases. You will assume the lead in helping us identify what content needs to be developed, planning how that content should be created, and managing the brand voice. You’ll also support the Comms and Revenue teams as needed, assisting with customer and internal communications, public-facing materials used by 911 centers, sales materials, and social media.

We work in a niche market (911, or emergency services) on a global scale, and that occasionally requires irregular work hours and quick turnarounds, so flexibility is critical for success in this position. We are looking for a candidate who adapts easily, is eager to learn, and is a true “team player”.

The ideal candidate is equal parts strategic and creative; a quick learner; a natural storyteller; technically sound but not afraid to break the rules; consistently curious in all parts of life; resourceful in the face of ambiguity; able to make the complex simple through words; low-ego and high-productivity. If this sounds like you, let’s talk! We are a small, tight-knit marketing team with big ambitions, and we believe that great copy, and a story well told, makes all the difference in the world. This role operates on a hybrid work model.

Job Duties                           

• Write persuasive copy for advertising campaigns (print and digital) and assist with the creative concepting of our marketing campaigns.
• Create sales materials, including information sheets, fact sheets, presentations, and product demos.
• Develop video scripts for a variety of executions and lengths. Work with in-house translators to execute materials in dozens of languages.
• Assist social media and demand generation specialists as needed.
• Know the company, brand, and products inside and out, leveraging in-house experts to gain a full understanding of the space.
• Work directly with Product Marketing staff to fine tune our messaging strategy, and leverage that messaging for compelling technical copy.
• Research and understand industry topics to speak authentically and specifically to our audiences.
• Partner with the Creative Director, Content and Communications Manager, and designers to build insightful and compelling creative content platforms that work across multiple audiences.
• Apply SEO strategies to your copywriting in cooperation with our Digital Marketing Specialist
• Work with internal stakeholders and subject matter experts to deliver content that is highly relevant and compelling.
• Establish and govern the brand voice and style.
• Manage and execute multiple projects simultaneously with high quality.
• Proactively spot opportunities to improve the way we serve customers.
• Bring big ideas to the table to help shape the future of our communications.
• Other duties as assigned.

Qualifications

Requirements

• 3-7 years’ experience in marketing copywriting.
• 3 years’ experience as a Content Strategist or similar role.
• Flawless spelling, grammar, and attention to detail.
• Proven knack for understanding audiences, mindsets, and markets, with a commitment to understand the unique industry trends, culture, and language of public safety.
• Adept at describing complex processes and products in simple terms.
• Ability to sell your work to internal stakeholders and work collaboratively with fellow creatives.
• Ability to handle multiple projects simultaneously.
• Organized and a self-starter.
• Proficiency in Microsoft Office products.
• Proficiency in content management systems (CMS).
• Proficiency in project management practices.
• Some proficiency in the Adobe Suite for customizing templates, Adobe Premier for creating short social videos a plus.
• Knowledge of Wrike and Widen DAM platforms a plus.
• Solid understanding of SEO concepts preferred.
• Strong research skills.
• Experience with social media writing strongly preferred.

Physical Requirements 

• This is a typical office job which requires the ability to sit for long periods of time at a desk occasionally moving, standing, and walking. 
• Requires rapid use of arms, hands, or fingers, in handling or manipulating objects, or operating equipment, tools and/or instruments requiring fine eye-hand coordination. 
• Occasionally requires repeated bending, crouching, stretching, along with regularly lifting 10 – 25 pounds, occasionally up to 50 pounds. 
• Work environment is composed of moderate noise (examples: business office with computers and printers, light traffic)

Our Company

Priority Dispatch Corp. (PDC) provides comprehensive, integrated solutions for Police, Fire, and Medical emergency dispatching. We offer emergency dispatching ProQA® software, AQUA® quality improvement software, training, consulting, and accreditation support. Our sister organization, the International Academies of Emergency Dispatch, is the standard-setting body for emergency calltaking. It establishes and maintains emergency protocols, standards, and emergency dispatcher certification for thousands of emergency communications centers worldwide.

Priority Dispatch is an Equal Opportunity Employer. We are a small, fast-growing provider of consulting, training, and software products for the public safety market. Priority Dispatch is based in the U.S. in downtown Salt Lake City, Utah. We offer a comprehensive benefits package including medical, dental, and matching 401K programs, etc.