What are the responsibilities and job description for the Vice President, Product Marketing - AI position at Medium?
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises : boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
Edelman’s continued evolution as the leading communications consultancy will require paramount focus on product development (technology and services) that leverages data and AI to transform its own and its client’s businesses. To achieve this vision, Edelman is building a critical new AI driven division that consists of four primary departments. Each department has a specific role and responsibility in the development, delivery and deployment of AI and data solutions across Edelman and the communications industry.
The Vice President of Product Marketing will play a pivotal role in our Go-To-Market (GTM) team. They will be the driving force behind our offering story, devising a strategy to enhance brand recognition, and facilitating customer adoption. This role will oversee our marketing initiatives, ensuring our internal and external customers are well-informed about our advisory, SaaS, and enablement offerings.
Responsibilities :
- Define strategy and approach for product marketing
- Develop messaging plan and execution approach
- Develop and design brand assets and collateral
- Support internal and external marketing engagements
- Lead spokesperson strategy and execution
- Support global enablement
- Work hand in hand with strategic partners
- Support and manage key external events, roadshows, and online engagements
- Develop and lead successful product launches and ongoing marketing campaigns
Basic Qualifications :
Preferred Qualifications :
Why join us?
150,000 - $200,000 a year
An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
Edelman offers a wide range of benefits : medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programming.
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Edelman is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.
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Salary : $150,000 - $200,000
