Director of Digital Marketing (Hybrid/Remote)

Director of Digital Marketing

Qualifications :

• The ideal candidate will have a strong foundation in all areas of digital marketing and the ability to manage multiple projects effectively in a professional services industry
• Keen eye for detail and a commitment to delivering high-quality work
• Proactive, problem-solving mindset
• Thriving in a dynamic, collaborative environment
• Strong communication skills, both written and verbal
• 3-4 years of experience in digital marketing, with a focus on Marketing Automation, Search, email, social media and content marketing
• Ability to multi-task and manage multiple tasks, projects and marketing initiatives for two brands in the professional services industry
• Strong content writing skills
• Familiarity with digital marketing tools and CRMs (Experience with and as a Salesforce Admin preferred)
• Experience in working with automated marketing workflows and dynamic content
• A good understanding of HTML, CSS, CMS tools, design and branding principles
• Proficiency in analyzing digital marketing metrics and translating data into actionable insights including CPL, CPA and CRO
• Strong project management skills and the ability to work effectively with all levels of the organization
• Creating marketing reports and making recommendations to the senior management team
• A collaborative spirit, able to work seamlessly with management and various team members within the organization
• Knowledge of SAS platforms is a plus
Responsibilities :
• SEO and PPC
• Content marketing
• Social media marketing
• Email marketing
• Audience segmentation
• Marketing automation
• Online PR
• Mobile marketing
• Ability to formulate a marketing plan, budget and strategy
• Lead generation
• Optimizing tradeshows through pre-show campaigns and creating lead generation and rich branding opportunities
• Creating and generating various reports and analytics and making recommendations to the management team
• Executing and developing execution email and sms campaigns
• Contributing to the creation and maintenance of automated marketing workflows
• Participating in the optimization of digital marketing efforts based on performance metrics and analytical insights
• Managing technology partners and addressing and resolving any technical or strategic issues
• Ensuring data-driven decisions are made to optimize overall marketing effectiveness

Benefits :

Employment Type : Full Time

Salary : $85,000 - $95,000 Annual

Bonus / Commission : No

Salary : $85,000 - $95,000