Paid Media Manager

Join Our Team at Megalabs!

We are a multinational company with over 32 years in the market, yet we remain entrepreneurial, dynamic, and constantly exploring new business opportunities. We're seeking a proactive, highly analytical individual with hands-on experience buying media in ad marketplaces with experience driving sales to retail.

Why Megalabs? At Megalabs, we pride ourselves on our entrepreneurial spirit and constant pursuit of new business opportunities. We're a company that values innovation and adaptability, and we're excited to bring on a team member who shares our passion for growth.

Summary

We’re hiring a Paid Media Manager to help scale our portfolio of health & wellness brands. In this role, you will manage our paid social, search and CTV efforts and be responsible for analyzing data from all paid media channels and leveraging insights to optimize performance. This role requires a proactive, highly analytical individual who has hands on experience buying media in ad marketplaces.

Key Responsibilities:

• Develop and execute paid media strategies to drive brand awareness and ROI for multiple health and wellness brands in the Megalabs portfolio.
• Integrate paid media efforts with retail strategies to ensure seamless omnichannel consumer experiences across e-commerce and brick-and-mortar touchpoints.
• Plan, launch, and optimize multi-channel paid media campaigns across channels such as social, search and connected TV on Meta (Facebook, Instagram), Google Ads, TikTok, and programmatic platforms.
• Own campaigns from end-to-end including planning strategy, tactical execution, and measurement.
• Ensure digital strategies are translated into on-platform buying activities, including actively managing performance with a hands-on approach.
• Develop and refine audience segmentation strategies to deliver highly targeted campaigns that resonate with key demographics.
• Develop and manage growth experiments (e.g., A/B testing) to discover new opportunities for acquisition and scale paid efforts.
• Monitor campaign performance, track KPIs, and generate actionable insights to continuously improve results. Present data-driven recommendations to stakeholders.
• Allocate and manage media budgets efficiently to maximize ROI and increase efficiencies while adhering to financial goals.
• Work closely with the creative, e-commerce, and brand marketing teams to ensure plans, tactics, and execution maps to brand objectives and KPls.
• Work with analytics team to evaluate campaign performance and build reporting dashboards, providing actionable insights for future planning.
• Collaborate with agencies and external vendors if needed.
• Keep up-to-date with digital marketing trends, platform updates, and competitive activity to ensure our campaigns remain innovative and effective.
• Share knowledge and best practices with internal teams to foster innovation and continuous improvement.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 3 years of proven experience in paid media buying and digital marketing within CPG, health and wellness, or a similar industry.
• Deep understanding of digital platforms, tools, and trends and hands-on experience with Google Ads, Facebook Ads Manager, TikTok Ads, and analytics platforms like Google Analytics.
• Strong analytical skills with the ability to evaluate data and translate it into actionable insights.
• Track record of success in developing and optimizing ROI-focused digital campaigns and achieving performance marketing goals in social and search ad marketplaces.
• Experience with omni-channel marketing, including both online and retail strategies.
• Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment.
• Excellent communication and collaboration skills.

Preferred Qualifications:

• Experience managing paid media campaigns for health and wellness or CPG brands sold in retail and eCommerce channels.
• Familiarity with programmatic advertising platforms and measurement tools.
• Knowledge of retail marketing tactics and strategies. Familiarity with retail media networks and industry benchmarks is a plus.