Demo

Specialist - Social Media

Memphis Shelby County Schools
MEMPHIS, TN Full Time
POSTED ON 4/4/2025
AVAILABLE BEFORE 4/11/2025

Purpose and Scope

Works under the general direction of the Communications Officer to assist in maintaining an effective external communications program for Memphis-Shelby County Schools (MSCS), keeping employees informed of District programs, issues, and accomplishments. Additionally, the role includes responsibilities for maintaining social media communications to enhance engagement and ensure consistent messaging across various platforms.

 

ESSENTIAL FUNCTIONS: This position description is not intended to be an exhaustive list of all duties, knowledge or abilities associated with this classification, but are intended to accurately reflect the primary job elements.

Essential Job Functions

  • Creates, writes, and/or edits engaging content specifically for social media platforms (e.g., Facebook, X/Twitter, Instagram, LinkedIn, YouTube, TikTok), including but not limited to graphics, videos, reels, captions, and stories. Develops digital campaigns and coordinates content calendars to promote District programs, initiatives, and employee highlights.
  • Represents the Internal Communications team in planning meetings with a focus on social media strategy and contributes to the process of developing digital content schedules to ensure timely and consistent messaging across platforms.
  • Meets with representatives from various departments, divisions and schools to discuss social media strategies, and develops an effective digital communications plan that promotes upcoming events and informs staff of available opportunities.
  • Works closely with the MSCS external communications team by collaborating on cross-platform storytelling opportunities, capturing real-time social media moments, and identifying digital content that enhances the District’s public image.
  • Designs visually compelling social media graphics using tools such as Canva, Adobe InDesign, or Photoshop, ensuring content aligns with the District’s branding, messaging, and accessibility standards. Collaborates with team members to support visual storytelling efforts across platforms.
  • Performs other related duties as required or directed.
  • Minimum Qualifications

    Bachelor’s degree in Communications, Electronic and Digital Media Communication, Journalism or a related field; Plus, two (2) years of related professional experience, OR an equivalent combination of education and experience totaling six (6) years.

     

    (PROOF OF EDUCATION, TRAINING, AND/OR EXPERIENCE IS REQUIRED)

    Degree Equivalency Formula:

    Bachelor’s Degree= 4 years plus required years of experience.

    Master’s Degree=6 years plus required years of experience. 

     

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