Demo

Senior Director, Product Marketing

Menlo Ventures Management, L.P
Indianapolis, IN Full Time
POSTED ON 1/16/2025
AVAILABLE BEFORE 4/2/2025

All Jobs >

Senior Director, Product Marketing

Want to apply Read all the information about this position below, then hit the apply button.

Zylo is the enterprise leader in SaaS Management, enabling companies to discover, manage, and optimize their SaaS applications. Zylo helps companies reduce costs and minimize financial and compliance risk by centralizing SaaS inventory, license, and renewal management. Trusted by industry leaders, Zylo’s AI-powered platform provides unmatched visibility into SaaS usage and spend. Powered by the industry’s most intelligent discovery engine, Zylo continuously uncovers hidden SaaS applications, giving companies greater control over their SaaS portfolio. With more than 40 million SaaS licenses and $40 billion in SaaS spend under management, Zylo delivers the deepest insights, backed by more data than any other provider. Recently named a leader in the 2024 Gartner Magic Quadrant, Zylo is positioned Highest on Ability to Execute and Furthest for Completeness of Vision.

Overview

We are looking for a Senior Director, Product Marketing to join Zylo, who will help define and execute the go-to-market strategy and marketing programs to drive demand for the Zylo platform and professional services. You will develop clear, differentiated messaging and work closely with cross-functional teams, including marketing, product, sales, and customer success, to implement plans that drive revenue growth and product adoption around SaaS Management. Reporting to the CMO, the ideal candidate will need to drive strategy and execute initiatives while simultaneously building processes to scale for the future as we grow.

Key Responsibilities

Messaging and Positioning

  • SaaS Management is a relatively new category and this role presents a unique and exciting opportunity to help shape and lead a category.
  • Develop and continuously iterate on Zylo's product positioning, value propositions, and messaging that continue to inspire and differentiate us as the leader in the SaaS Management across IT, SAM, and Procurement segments.
  • Create and deliver marketing content such as webinars, product tours, website, industry presentations, blogs, etc. that effectively articulate Zylo’s value.

GTM Strategy and Product Launches

  • Inform and influence Zylo’s product roadmap and messaging priorities with compelling and timely assessment and insights on market knowledge, competitive insights, buyer personas, buying criteria, win / loss assessment, business performance analytics, and corporate priorities.
  • Develop and lead product launches for customers, customer-facing teams, prospects, and sales to ensure launch completeness, consistency, success and constant optimization.
  • Align with GTM, customer success, professional services, and the broader marketing team to create strategies that help drive customer value and new revenue opportunities.
  • Partner with the broader marketing team to produce clear, compelling, and persuasive messaging and content to create demand and educate the market.
  • Ensure program strategy and tactics support the buyer journey to increase revenue-generating adoption and upsell opportunities.
  • Pricing and Packaging

  • Pricing, naming, and packaging – Lead product naming; provide analytics, research, and insights to drive pricing and packaging.
  • Customer Focused Content Creation

  • Partner with the customer marketing and product teams to produce customer stories, product tours, and use case guides that showcase Zylo’s capabilities and drive adoption and customer value.
  • Simplify complex concepts to appeal to technical and business audiences, answering the ‘why’ behind Zylo and help to deliver ongoing value.
  • Product Enablement

  • Develop and deliver product enablement and marketing collateral, including decks, datasheets, competitive analysis, customer stories, and more, to empower sales and customer success teams.
  • Collaborate with new business to refine messaging for different buyer personas and customer journeys.
  • Requirements

    What you need

  • 7 years of product marketing experience, at least 5 in B2B SaaS
  • Demonstrated success in crafting clear, compelling, and differentiated product messaging and value propositions for various buying personas
  • Experience leading successful Tier 1, cross-functional product launches
  • Passion for transforming data into actionable insights to inform GTM strategies and programs
  • Exceptional ability to manage multiple projects in a fast-paced environment
  • A collaborative approach to defining processes, coaching others, and building relationships across teams
  • Solid experience in delivering presentations, webinars, and product enablement
  • Nice to have

  • Preferred location is Indianapolis or the Midwest, but not required.
  • Experience positioning and showcasing the value of data- and integration-centric SaaS products
  • Experience working IT, SAM, Procurement and FinOps audiences
  • Excellent relationship-building know-how; enthusiastic about working in a rapidly evolving environment
  • Previous experience building and maintaining trusted relationships with senior business leaders across the organization
  • At Zylo, we’re committed to Growing Stronger Together by fostering a diverse and inclusive workplace. We believe that a variety of perspectives not only fuels innovation, but also allows us to better serve our diverse customer base. If you meet the essential qualifications, we encourage you to apply and join us on this journey. Still growing in your career? Connect with our talent community —we’re always looking for future Zylos who share our passion for continuous learning.

    J-18808-Ljbffr

    If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
    Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

    What is the career path for a Senior Director, Product Marketing?

    Sign up to receive alerts about other jobs on the Senior Director, Product Marketing career path by checking the boxes next to the positions that interest you.
    Income Estimation: 
    $213,885 - $278,953
    Income Estimation: 
    $244,223 - $377,312
    Income Estimation: 
    $264,396 - $352,394
    Income Estimation: 
    $213,885 - $278,953
    Income Estimation: 
    $244,223 - $377,312
    Income Estimation: 
    $264,396 - $352,394
    Income Estimation: 
    $184,635 - $240,705
    Income Estimation: 
    $209,334 - $293,369
    Income Estimation: 
    $213,885 - $278,953
    Income Estimation: 
    $167,342 - $223,677
    Income Estimation: 
    $226,527 - $319,471
    Income Estimation: 
    $137,727 - $181,250
    Income Estimation: 
    $169,213 - $239,804
    Income Estimation: 
    $88,940 - $123,214
    Income Estimation: 
    $82,418 - $108,006
    Income Estimation: 
    $184,635 - $240,705
    View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

    Job openings at Menlo Ventures Management, L.P

    Menlo Ventures Management, L.P
    Hired Organization Address Seattle, WA Full Time
    About the role Anthropic is seeking a talented Brand Designer specializing in web and interactive design to elevate our ...
    Menlo Ventures Management, L.P
    Hired Organization Address Denver, CO Full Time
    YOUR MISSION Do not pass up this chance, apply quickly if your experience and skills match what is in the following desc...
    Menlo Ventures Management, L.P
    Hired Organization Address San Francisco, CA Full Time
    About the role As an Applied AI Finetuning Engineer, you will drive the adoption of frontier AI by developing bespoke an...
    Menlo Ventures Management, L.P
    Hired Organization Address Denver, CO Full Time
    YOUR MISSION Before applying for this role, please read the following information about this opportunity found below. We...

    Not the job you're looking for? Here are some other Senior Director, Product Marketing jobs in the Indianapolis, IN area that may be a better fit.

    Senior Director, Product Marketing

    ZYLO, INC., Indianapolis, IN

    Senior Product Brand Director – Consumer Marketing

    Eli Lilly and Company, Indianapolis, IN

    AI Assistant is available now!

    Feel free to start your new journey!