What are the responsibilities and job description for the Marketing Coordinator position at Mentavi Inc.?
ADHD Online | Mentavi Health
ADHD Online, the leading brand for Mentavi Health, is revolutionizing telemedicine in mental health care through innovative healthcare delivery and solutions. Were seeking someone whos detail-obsessed, highly organized, and fluent in both websites and social media trends. Youll help ensure our website is always on point, our social content is engaging, and our influencer partnerships are thriving. Think of yourself as the behind-the-scenes mastermind making sure everything digital runs smoothly, from coordinating website updates to keeping social feeds flowing.
Duties & Responsibilities:Website & Digital Content Coordination:
- Coordinate website updates with designers, developers, and content teams to ensure timely execution.
- Work with internal stakeholders to gather content, review updates, and maintain website accuracy.
- Knowledge of SEO and website analytics tools is a plus.
Social Media & Influencer Collaboration:
- Assist in creating, scheduling, and publishing content across social media platforms, such as, including Instagram, Facebook, LinkedIn, Twitter, and TikTok, and developing content for video platforms
- Engage with followers, monitor conversations, and respond to comments and messages to build community interaction.
- Research and identify potential influencer partnerships, assisting in outreach and collaboration.
- Support influencer campaigns by coordinating content approvals, tracking deliverables, and monitoring engagement.
- Monitor and report on key social media performance metrics to improve engagement and reach.
- Management direct-to-consumer (D2C) content and social media execution.
- Manage brand assets and ensure consistent brand representation across all platforms.
- Conduct market research to identify trends, opportunities, and competitive insights.
Marketing Project Support & Campaign Execution:
- Assist in planning, coordinating, and tracking digital marketing projects to ensure smooth execution.
- Collaborate with internal teams and external agencies to support campaign launches, content rollouts, and digital promotions.
- Track and manage project deadlines, deliverables, and approvals, ensuring alignment with business goals.
- Gather and analyze campaign data, providing reports and insights to optimize future marketing efforts.
- Execute marketing campaigns, providing hands-on support as needed.
- Coordinate and execute event coordination.
Content & Collateral Development:
- Develop and manage business development content and collateral.
- Assist in the creation of white papers and case studies.
Data Analysis & Reporting:
- Implement and manage comprehensive data tracking and reporting systems.
- Analyze marketing data to provide actionable insights and recommendations.
- Monitor and report on key performance indicators (KPIs) across all marketing channels.
Required Education & Experience:
- 2 years of experience in digital marketing, website coordination, or marketing project management.
- A bachelors degree in marketing, communications, business, or a related field.
Required Skills & Abilities:
- Strong coordination and project management skills, ensuring smooth execution of website and digital marketing initiatives.
- Familiarity with content management systems (CMS) like WordPress.
- Proficiency in Google Analytics, Google Search Console, and social media platforms.
- Experience with social media content coordination and influencer marketing.
- Ability to work cross-functionally, collaborating with designers, developers, and marketing teams.
- Strong attention to detail, organization, and ability to manage multiple projects simultaneously.
Preferred Experience, Skills & Abilities:
- Understanding of or an interest in SEO (Search Engine Optimization), website analytics, and digital marketing best practices.
- Proficiency in Google Workspace (Docs, Sheets, Drive), Hubspot, Canva, or Adobe Creative Suite is a plus.
- Experience in healthcare, telemedicine, or startups is preferred.
- Google Analytics Certification, Google Ads Certifications, HubSpot Marketing Certifications, Meta Certified Digital Marketing Associate, Project Management Professional (PMP), or similar relevant certifications are highly preferred.
- Experience with video editing platforms.
Benefits:
- Competitive salary and benefits package (health, dental, vision, 401K)
- Professional development opportunities
- Hybrid/flexible work environment
- Paid Holidays & PTO
- STD and LTD
- Paid life insurance and voluntary life insurance options
- Professional Development Reimbursement Program
- Canine pet policy
- Free snacks and drinks in the office
- Company meetings with paid lunches
- Access to our diagnostic evaluation(s)
- Team building events including but not limited to company picnics
Equal Opportunity
Mentavi Health is an equal-opportunity employer. We embrace and encourage differences in age, color, disability, ethnicity, gender identity or expression, national origin, physical and mental ability, race, religion, sexual orientation, veteran status, and other characteristics that make our employees unique. We encourage and welcome diverse candidates to apply for any position you are qualified to bring your unique perspective to our team.
Salary : $38,000 - $52,300