What are the responsibilities and job description for the Marketing Coordinator position at Mercedes-Benz of Smithtown?
Description
Marketing Coordinator
Job Details
Job Type
Full-time
St. James, NY • Marketing
Description
At Competition Automotive Group, being family-owned has its rewards and we believe our employees are our greatest assets. We are currently seeking a MARKETING COORDINATOR to join our expanding marketing department. If you are looking for a career with a great company, we are the perfect career choice.
The Marketing Coordinator will play a key role in supporting our marketing efforts with a focus on social media management, digital advertising, and online presence. The ideal candidate will have strong expertise in managing social media platforms, running Meta ads, and utilizing Google My Business and Google Analytics. This role will also involve assisting with day-to-day marketing activities, setting up events, and creating content for our website.
Key Responsibilities:
Social Media Management:
- Develop, implement, and manage social media strategies across various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Create and schedule engaging content, including posts, images, and videos.
- Monitor social media channels for interactions, comments, and messages, responding promptly and professionally.
- Analyze social media performance metrics and adjust strategies as needed.
Digital Advertising:
- Manage and optimize Meta (Facebook/Instagram) ad campaigns, including audience targeting, ad creation, and performance tracking.
- Collaborate with the marketing team to develop advertising strategies that align with business objectives.
- Analyze ad performance data and make data-driven recommendations for improvements.
Google My Business:
- Maintain and update Google My Business listings to ensure accurate and up-to-date information.
- Monitor and respond to reviews and customer inquiries on Google My Business.
- Use insights from Google My Business to enhance local search visibility and engagement.
Google Analytics:
- Monitor and analyze website traffic and user behavior using Google Analytics.
- Generate and interpret reports on website performance, user engagement, and marketing campaign effectiveness.
- Provide actionable insights to optimize website performance and digital marketing efforts.
Day-to-Day Marketing Activities:
- Assist with the execution of marketing campaigns and promotions.
- Support the creation of marketing materials, including brochures, flyers, and email newsletters.
- Coordinate with external vendors and agencies as needed.
Event Setup:
- Plan and coordinate marketing events, including product launches, promotions, and community events.
- Handle logistics, including venue arrangements, promotional materials, and event registration.
- Ensure successful execution and follow-up of events.
Website Content Creation:
- Write and update website pages, blog posts, and other online content to reflect current promotions, news, and services.
- Ensure website content is optimized for search engines and user experience.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven experience managing social media platforms and digital advertising campaigns.
- Strong knowledge of Meta ads (Facebook/Instagram) and Google Analytics.
- Proficiency in Google My Business and experience managing online business listings.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
- Strong organizational and time management skills.
- Creative thinking and problem-solving abilities.
Salary : $18 - $21
