What are the responsibilities and job description for the Associate Brand Manager - Engines and Controls & Rigging (Hybrid) position at Mercury Marine?
Are you ready for what’s next?
Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:
Position Overview
The Associate Brand Manager will work closely with internal teams and external partners to support and execute brand strategies for Mercury Marine’s internal combustion engines and Controls & Rigging portfolios. Reporting to the Brand Manager, this role is critical to ensuring alignment of brand resources, development of communication plans, and execution of marketing initiatives that drive customer engagement and business growth.
The role combines strategy implementation and tactical execution to support B2C and B2B initiatives, driving awareness, consideration, and value for Mercury’s products. The role is integral to fueling continued growth for Mercury Engines (internal combustion) and Controls & Rigging and will be responsible for delivering optimal marketing impact and increased customer value.
At Brunswick, we have passion for our work and a distinct ability to deliver.
Essential Functions
Required Qualifications
Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people. We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more. In addition, we’re proud of being recognized for making a splash with numerous awards!
About Mercury
Mercury Marine
Mercury Marine is a world leading manufacturer of marine propulsion systems. A $2.6 billion division of Brunswick Corporation (NYSE: BC), Mercury designs, manufactures and distributes engines, services and parts for recreational, commercial and government marine applications, empowering boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world with 10,000 service points globally. Mercury’s industry-leading brand portfolio includes Mercury outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers, and SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood, Garelick and Whale marine parts; Land ’N’ Sea, BLA, Payne’s Marine, Kellogg Marine & Lankhorst Taselaar marine parts distribution; and Mercury and Quicksilver parts and oils. More information is available at mercurymarine.com.
Next is Now!
We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.
Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
For more information about EEO laws, - click here
Brunswick and Workday Privacy Policies
Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942.
All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers. If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com.
#Brunswick Corporation - Mercury Marine
Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:
Position Overview
The Associate Brand Manager will work closely with internal teams and external partners to support and execute brand strategies for Mercury Marine’s internal combustion engines and Controls & Rigging portfolios. Reporting to the Brand Manager, this role is critical to ensuring alignment of brand resources, development of communication plans, and execution of marketing initiatives that drive customer engagement and business growth.
The role combines strategy implementation and tactical execution to support B2C and B2B initiatives, driving awareness, consideration, and value for Mercury’s products. The role is integral to fueling continued growth for Mercury Engines (internal combustion) and Controls & Rigging and will be responsible for delivering optimal marketing impact and increased customer value.
At Brunswick, we have passion for our work and a distinct ability to deliver.
Essential Functions
- Assist in the development, go-to-market planning, and execution of strategies for Mercury’s internal combustion engine and Controls & Rigging product categories.
- Collaborate with Brand Manager to manage and implement brand strategies, including product positioning, messaging, and communications to support launches and ongoing marketing efforts.
- Traffic campaign content across owned channels and with external partners, ensuring consistency and alignment.
- Partner with the Brand Marketing Director and Brand Managers to develop and execute annual marketing plans, incorporating all aspects of the marketing mix, such as packaging, product launches, digital campaigns, promotions, market research, and media.
- Work cross-functionally with internal teams (e.g., operations, creative, finance) to ensure seamless communication and alignment on marketing initiatives.
- Leverage customer insights and audience data to inform brand strategies and enhance marketing effectiveness.
- Support the development and execution of product launches in partnership with Category, Regional Marketing, Marketing Services, and Digital teams.
- Monitor, analyze, and report on brand campaign performance and competitor activities to derive actionable insights.
- Assist in managing the marketing budget for assigned product categories as part of the overall Power Systems marketing budget.
Required Qualifications
- Bachelor’s degree preferred.
- 3–5 years of experience in brand or marketing roles, ideally within consumer products.
- Strong communication and interpersonal skills.
- Experience in developing and managing integrated marketing campaigns.
- Ability to present ideas effectively to colleagues and senior leadership.
- Proven ability to manage complex projects and meet deadlines.
- Proficiency in Excel, PowerPoint, and Word at an intermediate to advanced level.
- Willingness to travel up to 10% for trade shows and events.
- Experience in the marine industry is a plus.
- Strong problem-solving skills with a proactive, self-starter mindset.
- Excellent project management capabilities to execute marketing plans and meet deadlines.
- Team-oriented with the ability to collaborate effectively and meet business growth objectives.
- A willingness to challenge the status quo constructively, foster innovation, and uphold core corporate values.
- Strong communication skills to effectively liaise with stakeholders, including product management, technical support, customer service, and marketing teams.
- Ability to analyze data, derive insights, and develop compelling strategic plans.
- Business ownership mentality with the ability to work independently and drive results.
Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people. We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more. In addition, we’re proud of being recognized for making a splash with numerous awards!
About Mercury
Mercury Marine
Mercury Marine is a world leading manufacturer of marine propulsion systems. A $2.6 billion division of Brunswick Corporation (NYSE: BC), Mercury designs, manufactures and distributes engines, services and parts for recreational, commercial and government marine applications, empowering boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world with 10,000 service points globally. Mercury’s industry-leading brand portfolio includes Mercury outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers, and SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood, Garelick and Whale marine parts; Land ’N’ Sea, BLA, Payne’s Marine, Kellogg Marine & Lankhorst Taselaar marine parts distribution; and Mercury and Quicksilver parts and oils. More information is available at mercurymarine.com.
Next is Now!
We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.
Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
For more information about EEO laws, - click here
Brunswick and Workday Privacy Policies
Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942.
All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers. If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com.
#Brunswick Corporation - Mercury Marine
