Demo

Product Manager with SEO exp

Mergen IT Services
Springfield, MO Full Time
POSTED ON 2/13/2025
AVAILABLE BEFORE 5/8/2025

Position : Product Manager with SEO exp

Location : Springfield, MO (Onsite)- 5 Days a week)

Duration : Contract

About the Role

We are looking for a Technical SEO Product Lead to drive our organic growth strategy by blending deep SEO expertise with a product management mindset. This role sits at the intersection of SEO, product development, data analytics, and engineering , requiring a highly strategic and execution-focused leader who can scale our search performance through technical innovation.

You will work closely with engineering, product management, marketing, and data teams to define and execute an SEO-driven product roadmap that enhances our search visibility, increases organic traffic, and optimizes the overall search experience.

Key Responsibilities

SEO Strategy & Execution

  • Develop and execute a technical SEO roadmap focused on crawlability, indexability, and structured data optimizations.
  • Own and manage the SEO product backlog , prioritizing initiatives based on business impact and feasibility.
  • Collaborate with product and engineering teams to implement SEO-friendly site architectures, internal linking, and navigation structures .
  • Identify and execute site performance optimizations (page speed, Core Web Vitals, rendering, etc.).
  • Conduct technical SEO audits , diagnose issues, and implement scalable solutions.
  • Stay ahead of search engine algorithm updates and adjust strategies accordingly.

SEO Data Analysis & Insights

  • Leverage tools like Google Search Console, Google Analytics, Screaming Frog, SEMrush, Ahrefs, Botify, and Looker to monitor site performance and uncover insights.
  • Develop SEO KPIs and dashboards to measure performance and report on organic search impact.
  • Conduct A / B testing and experiments to validate SEO hypotheses and continuously optimize.
  • Product & Engineering Collaboration

  • Work with engineers to build scalable SEO infrastructure , ensuring SEO best practices are integrated into development cycles.
  • Define SEO requirements for new features and ensure proper implementation.
  • Lead discussions on JavaScript SEO, rendering challenges, and log file analysis .
  • Content & Schema Optimization

  • Develop and implement structured data (Schema.org, JSON-LD, etc.) to enhance rich results.
  • Collaborate with content teams to optimize existing and new pages for search intent .
  • Work on entity-based SEO and semantic search strategies to improve topical authority.
  • Must-Have Skills & Experience

  • 5 years of experience in technical SEO , with a proven track record of driving organic growth.
  • Strong technical knowledge of HTML, CSS, JavaScript, and web development principles .
  • Experience with SEO for large-scale websites , including eCommerce, SaaS, or content-heavy platforms.
  • Hands-on expertise in Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, etc.
  • Deep understanding of crawling, indexing, Core Web Vitals, page speed optimization, and log file analysis .
  • Proficiency in structured data (JSON-LD, Schema.org) implementation.
  • Experience working with CDNs, sitemaps, robots.txt, hreflang, and canonicalization .
  • Strong analytical mindset, experience using SQL, Python, or data visualization tools for SEO insights.
  • Ability to work cross-functionally with engineers, product managers, and content teams to drive SEO initiatives.
  • Bonus Skills

  • Experience in AI-driven SEO strategies (GPT-based content, entity recognition, etc.).
  • Familiarity with Headless CMS, server-side rendering (SSR), and JavaScript frameworks like React, Angular, Vue . Preferred Vue Js
  • Understanding of programmatic SEO and automated content strategies.
  • Experience with SEO localization and international SEO best practices .
  • Knowledge of search APIs, web scraping, and SEO automation .
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