Marketing Manager

Description

Meridian Pacific Equipment, an employee-owned company, has an immediate opening for a full-time Marketing Manager in Sacramento, CA. The ideal candidate will have experience working within a marketing team or in a sales support role.

If you’re a results-driven marketer that thrives in an upbeat, busy environment and has a knack for connecting with people and an eye for strategy, we want to hear from you!

Job Summary: The Marketing Manager will play a pivotal role in driving customer acquisition through strategic outreach and engagement.

This role will oversee and execute marketing operations for 2 primary lines of business: Meridian Pacific Equipment and Meridian Camera and will work with all departments across these companies. These departments include: Sales, Parts, Service and Management.

This role will require heavy coordination skills as you will be the common tie and integrator between internal teams, manufacturers, agencies, partners and clients.

Key Responsibilities:

• Customer Acquisition Strategy: Develop and execute a comprehensive strategy to attract new customers.

• Marketing Plan: Work with all departments and teams to develop marketing strategies that drive business growth. Execute the plan.

• Communications: Ensure all key stakeholders are communicated with proactively so that everyone is kept in the loop on major initiatives. Lead customer communication strategy that reflects brand and company values.

• Email Marketing: Create, launch, and optimize email marketing campaigns that drive engagement and lead generation.

• Event Marketing: Represent the company at marketing events, trade shows, and networking functions to increase brand visibility and foster connections.

• Market Research: Analyze market trends, competitor activities, and customer feedback to inform marketing strategies.

• CRM Management: Maintain and update customer relationship management (CRM) systems to track leads and revenue effectively.

• Performance Tracking: Monitor and report on the effectiveness of campaigns and outreach efforts, making data-driven adjustments as needed.

• Social Media: Develop and execute a social media plan to reach current and prospective customers.

• Content Creation: Create all content for marketing purposes including but not limited to sales fliers, website content, video, postcards, emails, etc. Familiarity with design platforms and video editing is a must.

• Website: Liaison with web development vendor to maintain and update website on a regular basis.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field (preferred but not required).

• 3 years of experience in marketing, sales, or customer acquisition roles, preferably in the equipment or construction industry.

• Strong communication and interpersonal skills, with a confident demeanor.

• Experience with marketing roles, lead generation or supporting the activities of a sales team.

• Familiarity with email marketing platforms and CRM (Hubspot a big plus)

• Experience working in all current social media platforms.

• Ability to travel to marketing events and client meetings as needed.

• Self-motivated, results-oriented, and able to work both independently and collaboratively.

Job Type: Full-time

Pay: $70,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: In person

Salary : $70,000 - $90,000