What are the responsibilities and job description for the National Marketing Manager position at Meritage Homes?
Responsibilities
We're seeking a creative and data-driven National Marketing Manager who thrives in a fast-paced environment. You'll be responsible for crafting compelling marketing narratives, developing and executing social media strategies, and leveraging AI tools to enhance content creation and efficiency. This role demands a versatile individual who can seamlessly blend strategic thinking with hands-on execution. You'll be the voice of our products, connecting with our target audience through engaging content and impactful campaigns.
Responsibilities:
Are you looking for an incredible career opportunity? Then Meritage Homes is the place for you! From the homes we build to the careers we offer, we believe in quality. Meritage Homes is the ENERGY STAR® Partner of The Year in Sustained Excellence for being a leader in protecting the environment and advancing energy efficiency in homebuilding. We are looking for candidates who are excited about furthering their careers, as well as being a part of an organization that helps people live happier, healthier lives. With over 150,000 homes built, Meritage Homes is looking for professionals who are self-starters and want to help our organization grow by providing new and innovative ideas.
When joining Meritage Homes, you and your career can benefit in several ways, including:
We're seeking a creative and data-driven National Marketing Manager who thrives in a fast-paced environment. You'll be responsible for crafting compelling marketing narratives, developing and executing social media strategies, and leveraging AI tools to enhance content creation and efficiency. This role demands a versatile individual who can seamlessly blend strategic thinking with hands-on execution. You'll be the voice of our products, connecting with our target audience through engaging content and impactful campaigns.
Responsibilities:
- Storytelling & Copywriting:
- Develop clear and persuasive marketing messaging for various channels, including website, paid media, email, and social.
- Craft compelling content that resonates with target audiences and highlights key product benefits.
- Create product documentation, sales social, and presentations.
- Social Media Strategy & Execution:
- Develop and implement comprehensive social media strategies to drive brand awareness, engagement, and lead generation.
- Create engaging content calendars and manage social media channels (e.g., LinkedIn, Instagram, Facebook, Youtube).
- Monitor social media trends, analyze performance data, and optimize campaigns for maximum impact.
- Execute community management tasks.
- AI Integration & Content Enhancement:
- Utilize AI tools for content generation to improve efficiency and effectiveness.
- Explore and implement new AI-powered solutions to enhance marketing workflows and content creation.
- Stay up to date on current AI trends.
- Video Editing & Production:
- Create and edit short-form and long-form videos for social media, product demos, and promotional campaigns.
- Utilize video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut) to produce high-quality video content.
- Product & Program Launch Support:
- Collaborate with marketing and sales teams to develop and execute launch plans.
- Create launch assets, including websites, email campaigns, paid media and social media content.
- Analyze launch performance and provide recommendations for future improvements.
- Bachelor’s Degree in Marketing or related field
- 5 years of experience in marketing
- Experience leading others and effectively managing relationships with internal stakeholders and external marketing-related vendors
- Strong technical aptitude and intermediate computer skills with expertise in MS Office applications (Outlook, Word, PowerPoint and Excel), email management systems, video editing and website content management systems
- Ability to influence others and overcome objections
- Excellent written, verbal and interpersonal communication and presentation skills with keen attention to detail
- Experience managing relationships with marketing-related vendors
- High bias for action
- Strong team player with a demonstrated ability to work well within cross-functional teams
Are you looking for an incredible career opportunity? Then Meritage Homes is the place for you! From the homes we build to the careers we offer, we believe in quality. Meritage Homes is the ENERGY STAR® Partner of The Year in Sustained Excellence for being a leader in protecting the environment and advancing energy efficiency in homebuilding. We are looking for candidates who are excited about furthering their careers, as well as being a part of an organization that helps people live happier, healthier lives. With over 150,000 homes built, Meritage Homes is looking for professionals who are self-starters and want to help our organization grow by providing new and innovative ideas.
When joining Meritage Homes, you and your career can benefit in several ways, including:
- A work environment that encourages creativity and innovative ideas from every level
- An organization that lives by its core values everyday
- Team atmosphere where every individual is considered a vital asset
- State of the art technology to provide an optimal working environment
- A competitive pay structure
- Strong benefits
- Flexibility in work-life integration
- Team-oriented environment where all individuals play an integral role in the company
- Opportunity to further your career in a growing national organization
- Maintain a competitive drive to be the best
