What are the responsibilities and job description for the Associate Director, Media Planning position at Merkle?
Company Description
Carat is consistently ranked the #1 media agency in the world with over 12,000 experts in over 100 countries. We deliver an unparalleled capability to unlock real human understanding to connect people and brands by designing powerful and engaging media experiences.
Job Description
Job Description
Our New York based Carat Team is looking to add an Associate Director, Media Planning to their team. We are a close knit and collaborative group. We get to support one of the largest CPG companies in the world. This is an opportunity to help us build lasting relationships with new business. This is a remote opportunity with Central Time Zone working hours .
As the Associate Director, Media Planning, your role is a leadership role and a managerial one. Reporting to the Senior Director, Media Planning, you will set the working style for the group, lead the strategic direction and is a marketing partner for your clients. You will develop 2 junior level team members. You are expected to be an expert on the clients' business and a leader on the daily client business and within the agency. Demonstrate a working knowledge of the media space, for digital and also traditional channels, and available media research.
Media Planning :
- Develop fully integrated media plans for brand and assigned campaigns
- Analyze consumer behavior, market trends and brand's goals to best reach target audience
- Accountable for media plan output, accuracy, and overall excellence
- Work with activation department lead (programmatic, social, search, retail search, and shopper) to outline appropriate processes and timelines
- Maintain relationships with media community; continue to develop publisher and higher relationships for exchange of ideas
Client & Internal / External Relationships :
Qualifications
Additional Information
What you get :
The anticipated salary range for this position is $78,000 - $126,500 Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and / or other benefits also are available. For more information regarding dentsu benefits, please visit
LI-Remote #LI-AK8
About dentsu
Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society .
We are champions for meaningful progress and we strive to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and / or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
Salary : $78,000 - $126,500
