What are the responsibilities and job description for the Marketing Account Executive (B2B Technology, NOT sales) position at Merritt Group?
KEY SKILLS & ATTRIBUTES
You support the agency’s marketing clients as we plan, build, and execute marketing campaigns
You serve as a member of marketing client teams at the agency, supporting the teams, as well as key components of the marketing programs, providing marketing campaign execution, research, content support, project management, and administrative support
You’re starting to take ownership of projects
You’re starting to build relationships with your clients
You’re focused on delivering results
You’re starting to regularly bring new ideas to the table
You demonstrate curiosity and initiative in technology, digital media, marketing, and creative
You are a proactive and positive driver of the agency’s culture, image, and brand
KEY RESPONSIBILITIES
Overall Account Support & Client Relations
You proactively respond to client asks and are able to effectively move things forward within the team
You’re starting to establish relationships with clients, and they’re starting to go to you directly to ask for help on specific projects
You help execute marketing campaigns on behalf of client - ranging from content, digital, advertising / paid media, social media and more - ensuring they align to the client’s broader demand generation / sales goals
You independently lead and manage execution of industry trade shows and client-sponsored events, including trade show planning, coordination and management, event-vendor management, budget management, and onsite execution and support. Some travel will be required, including travel to trade shows where you will be the only Merritt Grouper managing on-site
You’re able to effectively and efficiently lead parts of client meetings
You actively contribute in planning meetings and brainstorms
You meet or exceed all deadlines — from client deadlines to getting your timesheets and monthly reports done on time
You’re vocal in internal meetings and internal communications, sharing ideas across your client channels as well as agency channels
You have a persistent focus on results, and you push yourself to exceed expectations
You consistently look for opportunities to self-educate and seek out new responsibilities across client teams and the agency in general
You’re able to identify problems and work proactively with your manager to find solutions
Marketing Strategies
You support content creation efforts
You support market research efforts to inform strategic direction
You are able to own components of project management for tasks / duties and support PM activities with reporting, tracking, and measurement
You have an understanding about relevant social media channels for our clients and you develop compelling content that you populate within social media channels
You’re able to independently manage smaller scale social media or influencer campaigns
Measurement
You’re learning to connect the dots between the work we do and how that work ladders back to our client’s goals, OKRs or KPIs
Business Development
You treat Merritt Group as a client, identifying new opportunities and areas of growth, and engage, amplify, and contribute to our brand
You assist with the development of business development prospect lists
You provide input into strategic documents like high level background research and participate in brainstorming new ideas for business development
You may be invited to meet with prospective clients
This position may also require other duties as assigned.
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