What are the responsibilities and job description for the Marketing Account Executive & Senior Account Executive (B2B Technology) position at Merritt Group?
Merritt Group is currently seeking qualified marketers to support our growing business. We are looking for marketing account executives and senior marketing account executives.
KEY SKILLS & ATTRIBUTES
You support the agency’s marketing clients as we plan, build, and execute marketing campaigns
You serve as a member of marketing client teams at the agency, supporting the teams, as well as key components of the marketing programs, providing marketing campaign execution, research, content support, project management, and administrative support
You’re building strong relationships with clients and they go to you directly
You exhibit extraordinary drive and ambition and are evolving into a leader and mentor for marketing interns, account coordinators and account executives
You proactively drive client programs forward, deliver results and consistently bring new ideas to the table both for clients and the agency more broadly
You demonstrate curiosity and initiative in technology, digital media, marketing, and creative
You are a proactive and positive driver of the agency’s culture, image, and brand
KEY RESPONSIBILITIES
Overall Account Support & Client Relations
You’re able to manage parts of larger client accounts and / or play a strong second to managers on other accounts
You play a strong role in annual, quarterly, and monthly client planning meetings
You ensure account and project goals are met and meet or exceed all deadlines
You’re able to lead client meetings with confidence, driving the agenda forward and ensuring we’re engaged and on track; you’re able to manage meeting follow-up independently
You proactively contribute meaningful input both strategically and tactically in client and internal team meetings
You help execute marketing campaigns on behalf of client - ranging from content, digital, advertising / paid media, social media and more - ensuring they align to the client’s broader demand generation / sales goals
You independently lead and manage execution of industry trade shows and client-sponsored events, including trade show planning, coordination and management, event-vendor management, budget management, and onsite execution and support. Some travel will be required, including travel to trade shows where you will be the only employee managing on-site
You’re vocal internally, sharing ideas across your client channels as well as agency channels
You proactively and consistently bring new ideas to the table — for clients and / or internal teams or committees
You strive to do more than is required or expected in your role; without being asked, you do things for the client or team that help drive campaigns or programs forward
You can juggle multiple projects and competing deadlines well, re-prioritizing when necessary, and you help teammates do the same
You have a persistent focus on results, and you push yourself and the team to exceed expectations
You show a genuine interest in the technology landscape and take the time to learn each client’s business and the competitive environment — and you regularly share those learnings with your account teams and the broader agency
Marketing Strategies
You stay on top of trends that are impacting your clients
You develop compelling content that you populate within our clients’ social media channels
You’ve developed an understanding of marketing methodologies including online content strategy and development, multimedia and social media production and management, email communications, electronic database and content management, and web analytics
Measurement
You’re able to connect the dots between the work we do and how that work ladders back to our client’s goals, OKRs or KPIs
You are starting to be able to create measurement strategies to better demonstrate the progress of our campaigns across paid, earned and owned channels
You have a relentless drive to meet or exceed client goals
Business Development
You treat Merritt Group as a client, identifying new opportunities and areas of growth, and engage, amplify, and contribute to our brand
You assist with the development of business development prospect lists
You provide input into strategic documents like high level background research and participate in brainstorming new ideas for business development
You may be asked to play a more prominent role as one of the account leads in new business pitches
You attend at least one networking event per quarter
Agency Operations
You look for ways to streamline efficiencies across the agency and are vocal when you have ideas
You’ve taken ownership or share ownership of an agency initiative
This position may also require other duties as assigned.
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