What are the responsibilities and job description for the Senior Brand Manager position at MESH?

At MESH, we are committed to achieving ambitious results for our clients by Creating Brand Velocity. We’re an innovative integrated marketing agency with a passion for partnership and brand growth. We do this by building a culture of talented, motivated and creative teams who are aligned with our Core Values :

We Go All In , with a strong work ethic and a commitment to excellence.
We Tell the Truth , by working with integrity and authenticity.
We Care Deeply , about the consistency and quality of our work, our clients, and each other.
We Have Fun , by finding joy in our work and meshing with our clients to discover amazing and creative ways to grow brands.
We Dream Big , because the future doesn’t fit in the containers of the past.

As a Senior Brand Manager, you will act as lead on accounts and as the primary liaison between the internal teams at MESH and the client. You will handle the client’s advertising budget and ensure that the internal teams adhere to the client’s brand guidelines and marketing requirements.

The Senior Brand Manager’s responsibilities include understanding the client’s business landscape and competitive space in order to align marketing and business objectives. You will seek new revenue generation opportunities while assisting in developing client goals and a holistic marketing / advertising plan and implementation process. The right candidate will recommend solutions that provide a mutual benefit for both the agency and the client, while overseeing the internal team’s progress.

The Senior Brand Manager should build strong relationships with their clients and the agency workforce. You will be a trusted advisor and problem solver for clients while maintaining the ability to motivate the internal teams to exceed expectations. You will work diligently and foster the respect of their co-workers by allowing them freedom to execute a creative vision for a brand.

Culture

We believe that if you invest in talented people, surround them with other talented people and let them do their thing, mind-blowing results are bound to follow.

If you shoot for the moon, love what you do and constantly keep exploring you may be the MESHite we’re looking for. At MESH, anyone can pitch an idea and expect to be heard. We don’t discriminate based on job title, experience or background. A good idea is a good idea no matter where it comes from.

Responsibilities : Primary Role

Manages overall client relationship and success

Accountable for client profitability within the agency

Spearheads research of new accounts

Maintains deep knowledge of client / consumer profiles

Demonstrates a pervasive knowledge of agency service offerings / capabilities

Reallocates annual budget to meet ongoing program needs

Monitors overall strategic program quality and correctness

Ensures programs meet client goals and expectations

Client on-boarding and orientation

Serves as primary business owner for client and account teams for all of their programs

Client communications (budgetary or program related and negotiations)

Maintains professional internal and external relationships that meet company core values

Other duties as assigned

Client / Business Development Responsibilities

Provides accurate and thorough ongoing revenue forecast for their clients

Helps create proposals, contracts, pitch materials and decks

Oversees creation of RFP response and participates in presentations

Drafts retainer proposals with input from department head

Role Qualifications

A Bachelor’s degree in marketing, advertising, communications, business administration, or another relevant field.

Minimum of 3-5 years experience in a client services role or comparable field.

Ability to lead internal and external teams to common goals.

Strong skills in account delegation, as needed.

Excellent understanding of advertising methods and techniques.

Capable of learning complex topics and brands quickly.

Proven strategic thinker with the ability to to communicate insights on the brand

Ability to grow accounts revenue and breadth of services rendered from the agency.

Ability to deal with conflict & serve as the escalation point for client issues.

Great ability to prepare and manage budgets on behalf of clients.

An outgoing and pleasant personality.

Ability to work both independently and collaboratively toward a goal.

Excellent communication and sales skills.

Ability to work under pressure and within tight deadlines.

Ability to transform abstract concepts and ideas into concrete results.

Ability to learn new software and online programs quickly.

Ability to work within a structured process.

Excellent organizational skills and attention to detail.

Position may require some travel.

Preferred Qualifications

Experience working with large brands and enterprise organizations.

Experience with strategic marketing for retail products and companies.

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