Marketing Associate

Met One Instruments, a member of the Acoem Group, is a leader in environmental monitoring solutions, developing and manufacturing precision instrumentation that measures air quality, weather conditions, and other environmental parameters. Our instruments are essential tools for governments, industries, and researchers working to protect air quality and support environmental policies.

About Acoem

Acoem is a global company headquartered in France with 28 offices, 8 manufacturing sites and 5 R&D centers in 11 countries. As a leader in environmental monitoring and industrial reliability solutions, Acoem offers comprehensive solutions, including analytical instrumentation and services, software, diagnostics and predictive maintenance tools. Acoem’s expertise in advanced technologies and its commitment to sustainable innovation enhance Met One Instruments’ capabilities, allowing us to provide even more powerful, integrated solutions for environmental and industrial monitoring.

As part of the Acoem family, Met One Instruments has expanded its global reach and access to cutting-edge technology, furthering our mission to support a healthier, safer environment by empowering industries and agencies worldwide to make informed decisions.

About ATD

As a leading manufacturer of advanced public security solutions, Acoem is committed to securing safer communities through smarter security. Our revolutionary AI powered Acoem ATD gunshot detection technology is the first of its kind to give physical security systems the power of both sight and sound, and it doesn’t stop there. We’ve spent the past 25 years using our gunshot detection and identification technology to protect global military troops on the frontline of conflicts in Afghanistan, Iraq, and elsewhere. We've now brought this top-of-the-line and battle-proven gunshot detection sensing technology to the communities we call home. Our Acoem ATD technology is deployed by Police Departments, Smart Cities, Schools and Universities, Critical Infrastructure such as Electrical Utilities and Oil and Gas, Corporate Campuses, Public Venues and Arenas, and much more.

Why Work with Us?

Joining Met One Instruments means becoming part of a dynamic, mission-driven team that is passionate about public safety, environmental science, technology, and innovation. As the Marketing Associate for our Acoustic Threat Detection division, you’ll have the opportunity to utilize your marketing skill set to promote technology that improves the safety of communities and organizations, with a meaningful impact on making the world a better and safer place.

Position Overview

The Acoustic Threat Detection (ATD) Marketing Associate will have a proven track record in executing marketing campaigns, analyzing performance metrics, and contributing to brand growth. This role requires a strong combination of analytical and creative skills to help develop and implement strategies that resonate with our target audience.

Essential Duties & Responsibilities

• Campaign Development and Execution

• Plan, execute, and optimize multi-channel marketing campaigns (digital, email, social media, events)

• Coordinate with cross-functional teams to ensure campaigns align with company goals and brand guidelines

• Manage the marketing calendar to ensure campaign content is created and distributed with a regular cadence

Content Creation and Management

• Collaborate on creating compelling content, including blogs, social media posts, newsletters, and promotional materials

• Manage the company’s social media accounts, including posting, engagement, and performance tracking

Event Management

• Plan and execute several trade events per year including registration, shipping and maintaining show materials, and scheduling of staff

• Research trade event opportunities and present recommendations to management. Manage deadlines to register, submit abstracts for speaking opportunities and any other relevant opportunities to enhance show effectiveness

• Ensure relevant campaign activity to support event attendance and participation is scheduled and executed in advance of the event

Market Research and Analysis

• Conduct market research to identify trends, customer preferences, and competitive landscape insights

• Analyze campaign performance and provide actionable insights to improve results

Collaboration and Coordination

• Work closely with management and the sales team to align marketing efforts with business objectives

• Partner with designers, writers, and external agencies to produce high-quality marketing assets

Reporting and Optimization

• Track and report on key performance indicators (KPIs) such as engagement, lead generation, and conversion rates

• Implement A/B testing and other optimization strategies to enhance campaign effectiveness

Qualifications

• * Bachelor’s degree in marketing, communications, business, or related field

• 3-5 years of relevant B2B and/or B2G marketing experience

• Proficiency in marketing tools and platforms (e.g., Google Analytics, HubSpot, Adobe Creative Suite, or similar)

• Strong analytical skills with experience interpreting data to guide strategy.

• Excellent verbal and written communication skills

• Self-driven with the ability to manage multiple projects simultaneously and meet deadlines

• Creative thinking and problem-solving abilities

• Located in Richmond, Virginia or Grants Pass, Oregon with up to 10% travel domestically

Preferred Qualifications:

• *Security industry-specific knowledge is a plus

• Familiarity with SEO, SEM, and paid social media advertising

• Knowledge of CRM software (Salesforce) and marketing automation tools (Hubspot)

Why You’ll Love This Role

This is a unique opportunity to represent industry-leading products, foster long-term customer relationships, and make a meaningful impact on the environment. With support from Acoem and Met One Instruments, you’ll have the resources to achieve your goals while contributing to environmental innovation and sustainability.

Met One Instruments, Powered by Acoem, is an equal opportunity employer. All applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or age.

Note to Agencies: All submissions must go through the Met One Instruments HR team. Unsolicited

Job Type: Full-time

Pay: $60,000.00 - $66,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Education:

• Bachelor's (Required)

Ability to Commute:

• Richmond, VA 23236 (Preferred)

Ability to Relocate:

• Richmond, VA 23236: Relocate before starting work (Required)

Work Location: In person

Salary : $60,000 - $66,000