What are the responsibilities and job description for the Web Content Strategist position at Meta Inc?
Summary : As a B2B Content Strategist, you will be responsible for developing and executing content strategies that align with the company's objectives and drive user engagement. You will collaborate closely with cross-functional teams, including Marcomm, product marketing managers, designers, and growth marketers, to create content that meets the needs of our target audience and enhances the user experience on our WhatsApp Business Website.Required Skills : Web Content Strategist Responsibilities : Develop and implement a comprehensive web content strategy that aligns with Business Messaging priorities for Enterprise and SMB audiences.Leverage research to understand our businesses and create content that resonates with them.Collaborate closely with Marcomms, PMM, Demand and Growth and design teams to maintain a web editorial calendar to ensure that content is produced and optimized on a consistent basis.Develop and maintain a web content style guide to ensure that all content is consistent in brand tone and messaging.Collaborate with cross-functional teams to ensure that content is optimized for search engines, social media, and other digital channels.Collaborate on content production and distribution across multiple channels, including website, social media, email, and other digital channels.Analyze and report on the performance of content using analytics tools while working with the team to test and optimize web copy consistently.Stay up-to-date with emerging trends and best practices in content marketing and web content strategy.Minimum Qualifications : Minimum Qualifications : 8 years of experience in B2B content strategy or a related field.Experience of effectively communicating complex features and systems in detail.Experienced project manager, with the capacity to manage multiple projects and priorities.Experience with content management systems (CMS) and analytics tools.Proficient with SEO and social media best practices.Proven experience of finding solutions to complex issues, embracing ambiguity and driving impact.Experience managing time-sensitive projects through to completion while balancing evolving priorities and a diverse range of stakeholders.Public Compensation : $122,000 / year to $176,000 / year bonus equity benefitsIndustry : InternetEqual Opportunity : Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
Salary : $122,000 - $176,000
