What are the responsibilities and job description for the Automation & Delivery Manager, Business Messaging position at Meta?
We are seeking an experienced Automation & Delivery Manager to drive last mile delivery for our paid messaging campaigns. In this role, you will execute tailored integrated marketing campaigns on salesforce and other martech platforms across channels especially WhatsApp Chat and Email. You'll be comfortable working autonomously, while still collaborating to seek feedback and input where appropriate. Apply today to join our team and help shape the future of our paid messaging products.
Automation & Delivery Manager, Business Messaging Responsibilities
- Lead and execute automation projects within Salesforce Marketing Cloud (SFMC) to streamline marketing processes, ensuring best practices are implemented for maximum efficiency and impact.
- Implement advanced WhatsApp chat automation strategies to drive personalized customer engagement. Develop and optimize conversational workflows, including triggers, fallback messages, and API integrations to ensure seamless customer experiences. Leverage analytics from WhatsApp and messaging channels to refine content and improve engagement metrics.
- Design and build splash and webinar pages optimized for lead generation and campaign success, ensuring technical compatibility across platforms.
- Collaborate with cross-functional teams, including marketing, design, and technology teams, to define project objectives and deliverables.
- Work with tools like Salesforce CRM, Knack, and Highspot to optimize marketing workflows, ensuring seamless integration and functionality across systems.
- Maintain a hands-on approach to troubleshooting, refining, and improving automation processes, ensuring minimal downtime and maximum ROI.
- Oversee the creation, delivery, and management of content for in-app chats and messaging platforms, ensuring alignment with campaign goals and brand guidelines.
- Analyze performance metrics across automation and messaging platforms, providing actionable insights to optimize strategies and increase efficiency. Stay updated on the latest industry trends and apply best practices to improve marketing efforts.
- Drive messaging channel strategies, particularly within WhatsApp, to support broader marketing objectives. This includes setting up messaging templates, handling regulatory requirements for WhatsApp Business APIs, and ensuring high delivery and engagement rates.
Minimum Qualifications
Preferred Qualifications
For those who live in or expect to work from California if hired for this position, please click here for additional information.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
122,000 / year to $176,000 / year bonus equity benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here .
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .
Salary : $176,000
