Brand Designer - Instagram

Summary :

The Instagram Brand Design Team is the heart and hand of how we express Instagram internally and externally. We create and scale brand systems through product experiences, creative tools, environmental and artifact design. We are focused on creative inspiration, relevance and emerging technologies.The Brand Designer will be responsible for bringing our brand expression system to life in product. You will partner with product design to develop brand experiences in product, driving creative innovation and delivering brand guidance. You’ll also play a role in continually expanding Instagram’s Brand Identity system and will lead multidisciplinary projects that bridge brand work across interactive, printed and environmental applications. You will work on your own but also collaborate closely with designers, engineers, content design and marketing to define and ensure a coherent brand expression across our ecosystem.You'll cover the design spectrum – from quick, rough ideation to final deliverables across multiple projects – we'll look for work that thinks big and gets attention, but also follows a conceptual thread down to the smallest details. You'll be expected to think systematically, strategically defend design decisions and iterate quickly.

Required Skills :

Brand Designer - Instagram Responsibilities :

Concept, prototype and execute brand and marketing experiences in product.

Develop visual identity platforms, systems, typography, palette, illustration, iconography, motion systems.

Develop and design brand experiences for internal activations (ex : presentations, events, swag, space design).

Clearly communicate strategic thinking and design decisions to a variety of partners.

Give and solicit feedback from your UX design peers in service of building the best products.

Collaborate daily with peers in every discipline, including engineering, content, research, marketing and data science, to take products from conception to launch.

Deliver high-craft work on multiple projects simultaneously, keep project timelines on track and show progress.

Proactively identify and work on projects that span multiple teams. This may involve facilitating or co-facilitating design sprints and workshops to kick off these projects.

Minimum Qualifications :

Minimum Qualifications :

5 years of experience with communication, product or branding design.

A portfolio that demonstrates branding, product and communication design experience.

Demonstrated experience in digital transformation and design system-thinking.

Experience in Figma, Adobe Creative Suite, including Photoshop, Illustrator and InDesign.

Knowledge of Apple iOS, Android and web design.

Preferred Qualifications :

Preferred Qualifications :

Motion experience with AfterEffects or Cinema4D.

Experience with Sketch, Origami Studio or any other prototyping tool.

Public Compensation :

121,000 / year to $173,000 / year bonus equity benefits

Industry : Internet

Equal Opportunity :

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

Salary : $173,000