Monetization Incentives Activation Lead

We are seeking an experienced individual to join our Monetization Incentives Programs team as an Activation Lead.Our mission is to develop impactful growth through programs that drive optimal performance for advertisers, agencies, and partners, while generating incremental revenue for Meta. As Activation Lead, you will own and lead the activation strategy for incentives programs tailored to either advertisers, agencies and/or partners in North and Latin America. You will be a thought leader that understands the nuances and requirements of these segments and help translate them into a cohesive incentives program go-to-market offering that is aligned with Meta priorities. You will influence sales and cross-functional leadership at the regional level to drive program engagement and adoption, while ensuring alignment with business priorities and market fit for offered benefits.

Monetization Incentives Activation Lead Responsibilities:

• Serve as the primary point of contact for Monetization Incentives with the sales team, developing and executing activation strategies for their key segments in collaboration with stakeholders.
• Develop and execute market-level activation plans, driving engagement from awareness to conversion in collaboration with local stakeholders and cross-functional teams.
• Drive incentive/market alignment by influencing program design and connecting it with global and regional priorities across the portfolio of programs by audience (Global Business Group, Mid Market, Small Business Group, Agencies and/or Partners).
• Develops engaging content, collateral materials, and leverages internal tools to drive internal and external communications. Identifies and nurtures a formal network of sponsors and champions and supports sales teams with training and resources.
• Tracks and analyzes activation performance, provides insights for future strategies, and measures effectiveness via leading indicators.
• Manages Sales inbound and program feedback back to the organization.

Minimum Qualifications:

• 6 years of experience in either sales, sales enablement, strategy or outsourced sales.
• Proven experience in program activation, go-to-market strategy, or Full Funnel Omni-Channel management.
• Track record of successfully launching and executing marketing or sales initiatives that drive engagement, conversion, and revenue growth
• Experience in digital marketing or omni channel sales.
• Operational leadership experience, particularly in bringing teams and functions together to drive programs to completion.
• Experience working effectively within a changing environment and pivoting to areas of greatest opportunity under ambiguous situations.
• Experience with cross functional coordination and relationship management across levels within a matrixed environment.
• Experience working with a global team and an understanding of regional nuances.
• Complex problem-solving and organizational skills with attention to detail.
• Proven communicator with experience in facilitation across all levels, addressing both large and small audiences across multiple leadership levels and functions.

Preferred Qualifications:

• Experience in management and rollout sales activation programs and resources.
• Experience working with agencies and partners.
• Experience with sales to small and medium advertisers.

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.