Product Marketing Lead, Small Business Advertising Job at Meta in Menlo Park

Product Marketing Lead, Small Business AdvertisingMeta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.ResponsibilitiesManage a portfolio of products that help the smallest businesses on our platform reach new and existing customers through better tools, surfaces, and advertiser experiences.Leverage expertise partnering with product and sales leaders to oversee the development of portfolio-level product strategies across technical expertise business tools.Responsible for driving multi-year product strategies at the portfolio-level and shepherding product development across ideation, alpha, beta and launch, working with Product, Engineering, Marketing Communications, and other cross-functional partners to bring our products to market.Partner with cross-functional team leaders to develop go-to-market plans globally and quarterback launches to drive adoption of our advertising solutions, leveraging market research, data, and customer insights in service of objectives.Telecommuting is permitted from anywhere in the U.S.Minimum QualificationsRequires a Bachelor's degree (or foreign equivalent) in Business Administration, Marketing, Analytics, Foreign Policy, International Politics, Economics, Communications, or a related field and five years of progressive, post-baccalaureate work experience in job offered or analytics-related occupation. Requires five years of experience in the following : Developing marketing solutions for applications or software at company-level scale.Understanding product goals, identifying opportunities, and making decisions based on the impact to internal and external users.Creating reports to articulate marketing objectives.Gathering product specifications data, user experience data, and market research to develop tailored marketing strategies for unique territories and products.Understanding and interpreting market research.Developing marketing goals, identifying opportunities in a global market, and making strategic marketing decisions based on impact to the company.Partnering with cross-functional team leaders to drive marketing strategies with a consumer-centric approach leveraging consumer insights and best practices.Compensation$217,980 / year to $257,180 / year bonus equity benefits. Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.Equal Employment Opportunity and Affirmative ActionMeta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .Apply for this job and take the first step toward a rewarding career at Meta.#J-18808-Ljbffr

Salary : $217,980 - $257,180