Product Marketing Lead - Wearables, Future Devices GTM

The Wearables Product Marketing organization influences early-stage product development and roadmaps, creates go-to-market plans, drives in-market business growth, and provides direction for future investments.It’s an exciting time to join the Wearables Product Marketing Team. Ray-Ban Meta AI Glasses have had a positive response from the public, and we are growing the team as we look to accelerate growth – and plan for an expanded portfolio of products in the future. We are seeking an experienced Product Marketing Manager to drive and manage the go-to-market launch of future wearable products. This role will be embedded with our go-to-market and product teams and will represent the perspective of the market and user feedback within product development to ensure we are making the best decisions to drive adoption, value for customers, and business growth. As part of the Go-to-Market PMM Team, you’ll be working to unlock the next phase of wearables AI technology adoption worldwide.

Product Marketing Lead - Wearables, Future Devices GTM Responsibilities:

• Lead a team of Product Marketing Managers, responsible for the planning, execution, and management of future Wearables devices programs
• Support all aspects of career and personal development for reporting team
• Support the team in setting priorities, ensuring cross-functional support & resources, and unblocking as they navigate new work streams across the company
• Develop and validate audience definition and sizing, product positioning, naming, and go-to-channel
• Maintain an ongoing canonical understanding of the wearables ecosystem, and competitive landscape, to identify Go-To-Market considerations, emerging use cases, and other growth opportunities
• Lead the development of out-of-the-box Go-To-Market plans for new-to-world products, and drive integrated efforts across cross functional teams
• Influence cross-functional teams (Product Management, Engineering, Design, etc.) to consistently build with our customer at the core, by building relationships, backing up claims with solid data and analyses and make change through aligned goals

Minimum Qualifications:

• 10 years of experience in product marketing, product management, management consulting, business strategy or a similar field
• 5 years of people management experience
• Experience coaching team members through synthesizing qualitative and quantitative insights, to creating consumer lead global briefs
• Experience partnering with integrated marketing, data science, and product organizations to drive key results
• Experience working with cross functional, matrixed teams with high degrees of ambiguity
• Experience working in global marketing with hardware or physical products (eg. Consumer Electronics hardware, Consumer Packaged Goods)
• Experience presenting to executives and putting together commensurate documents and presentations
• Growth mindset, views problems as opportunities and ambiguity as adventure
• Bachelor of Arts/Bachelor of Science degree

Preferred Qualifications:

• Product marketing experience managing across a portfolio of products – including projects that work across a multi-product portfolio
• Experience leading teams to drive initiatives that have not been done before – setting goals, communicating the business vision, bringing stakeholders along, facilitating cross-functional alignment, through execution, measurement, and performance assessment
• Experience identifying and analyzing long term, critical problems facing the relevant areas of the business and drove solutions for them – including, marketing, sales, supply chain, and finance
• 10 years of experience in product marketing
• Master of Science/Master of Business Administration degree or equivalent experience

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.