What are the responsibilities and job description for the Digital Growth Marketing Manager/Specialist position at Metaprise?
Who we are:
Metaprise provides an AI-powered AR/AP solution designed to help businesses focus on what truly matters: making money. Leveraging the world’s largest operating database and intelligent profit models, Metaprise empowers businesses to optimize their revenue streams and profit paths. We provide global receiving accounts for businesses that can collect payments from anywhere in the world. Metaprise enables you to enhance cash flow, streamline operations, and drive sustainable growth across global markets.
Role Overview:
As a Growth Marketing Manager/Specialist, you will be responsible for developing and executing strategies that drive customer acquisition and lead generation through inbound marketing channels. You’ll plan, execute, and optimize paid advertising, SEO, email marketing, and social media campaigns while continuously experimenting with new growth tactics, A/B testing, and marketing automation. Your collaboration with the sales team will ensure that marketing-qualified leads (MQLs) are effectively nurtured and converted into customers.
\n- Customer Acquisition & Lead Generation: Develop and implement inbound marketing strategies to generate high-quality leads and improve conversion rates. Work closely with the sales team to ensure seamless lead handoff and conversion from MQLs to sales-qualified leads (SQLs).
- Paid Advertising & SEO: Plan, execute, and optimize paid advertising campaigns across Google Ads, LinkedIn, Facebook, and other relevant platforms. Develop and implement SEO strategies to improve organic traffic and search visibility.
- Email Marketing & Automation: Design and execute email marketing campaigns that nurture leads and drive customer engagement. Leverage marketing automation tools (e.g., HubSpot, Marketo, Pardot) to create automated workflows and personalized nurture sequences.
- Social Media & Content Marketing: Manage and grow social media channels to drive brand awareness and lead generation. Collaborate with content teams to develop compelling blog posts, landing pages, and other inbound marketing assets.
- Experimentation & Growth Hacking: Continuously experiment with new growth tactics, A/B testing, and data-driven strategies to improve conversion rates. Monitor and analyze key performance metrics (CTR, CPA, CPL, ROAS, etc.) to optimize campaigns.
- 3-5 years of experience in growth marketing, digital marketing, or a similar role.
- Proven track record of driving customer acquisition through paid advertising, SEO, email marketing, and social media.
- Hands-on experience with Google Ads, Facebook Ads, LinkedIn Ads, and other paid channels.
- Strong understanding of SEO best practices and marketing automation platforms.
- Data-driven mindset with experience in A/B testing and performance optimization.
- Excellent communication skills and the ability to collaborate cross-functionally with sales and content teams.
- Experience working in a B2B, SaaS, or tech-driven environment is a plus.
DEI at Metaprise
At Metaprise, all qualified applicants will be considered for employment without regard to age, disability, or medical condition; ethnicity, race, citizenship, and national origin; religion or faith; family status, pregnancy, and caring responsibilities; sexual orientation; gender identity, gender expression, and transgender identity; protected veteran status; size or any other protected basis under appropriate law.
Salary : $60,000 - $100,000
