What are the responsibilities and job description for the VP of Paid Media position at Method Recruiting, a 3x Inc. 5000 company?
VP of Paid Media
Our client, a fast-growing performance and growth marketing agency is seeking a dynamic and strategic VP of Paid Media to lead the paid media team and drive revenue growth for clients. This leadership role requires deep expertise in performance marketing, a proven track record of managing multi-million-dollar ad budgets, and the ability to develop innovative paid media strategies across a diverse set of clients. The ideal candidate will be a visionary leader with strong analytical skills and a passion for data-driven decision-making.
Responsibilities :
- Develop and execute comprehensive paid media strategies to drive performance and growth for clients across channels including Google Ads, Facebook / Instagram, TikTok, LinkedIn, Twitter, and emerging platforms.
- Lead and mentor an experience paid media team, fostering a culture of innovation, collaboration, and excellence.
- Oversee campaign management, optimization, and reporting, ensuring alignment with client goals and key performance indicators (KPIs).
- Leverage data analytics, audience insights, and A / B testing to optimize performance and maximize ROI.
- Collaborate with cross-functional teams including creative, content, SEO, and analytics to ensure a cohesive and integrated approach to campaign performance.
- Stay ahead of industry trends, emerging technologies, and platform updates to inform strategy and maintain a competitive edge.
- Manage and allocate multi-million dollar media budgets effectively, ensuring efficient spend distribution and performance analysis.
- Establish strong relationships with clients, understanding their business objectives and providing strategic recommendations to enhance their campaign performance.
- Partner with sales and business development teams to support agency growth by identifying new opportunities and pitching paid media solutions to existing and potential clients.
- Develop thought leadership content and represent the agency at industry events, conferences, and networking opportunities.
Qualifications :
