Marketing Specialist

Job Summary:

Working both independently and alongside the communications team, helps to research, develop and execute cross-channel marketing campaigns that target specific audiences in order to drive appropriate action. Manages external communications activities. Promotes a positive public image and is responsible for the dissemination of information on the organization's behalf. Serves as project manager for communications department marketing activities ensuring projects are completed on time and within budget.

Salary:

Annual salary rate begins at $58,810.00. Mid range at $73,513.00. Actual starting rate will be commensurate with experience and education.

Essential Duties:

• Works alongside Communications leadership to plan, implement and manage specific, targeted cross-channel marketing campaigns that drive appropriate action for multiple stakeholder groups.
• Manage social media accounts including creating posts and running paid social media campaigns and tracking analytics to gauge success.
• Under general direction, integrates multimedia content across various communication channels, including social media, website, print, and special events, ensuring cohesive messaging and strategic alignment.
• Conducts market research across geographic regions to build understanding of constituent preferences, activities and needs.
• Assemble and present market research reports to communications department/organizational leadership in a formats that optimize readability and impact.
• Utilizes graphic design skills to create visually engaging content, such as flyers, social media graphics, ads, event materials, and brochures, ensuring alignment with organizational branding and enhancing communication efforts across various platforms.
• Plan, prepare, and execute deliverables for organizational sponsorships.
• Identify, research and analyze similar organizations to identify competitive advantages.
• Assist in planning and promoting community events including the coordination of marketing materials.
• Drafts and edits content for a variety of external communications, including but not limited to e-newsletters, website copy, blogs, social media postings, press releases, and marketing collateral.
• Assists in the coordination of special presentations and projects, including developing Power Point templates and other supporting collateral for the organization.
• Assists in the planning and execution of organizational special events and campaigns.
• Assists with photo and video production which involves interacting with clients, transporting, and operating portable video and audio equipment, and cooperating with other staff to coordinate the pre-production and production planning activities.
• Ability to manage production workflow, timelines, and objectives as well as handle multiple projects simultaneously and meet deadlines.
• Helps to enforce organization communications standards, a consistent image, as well as graphic standards and communicates these to team members and monitors their application.
• Works with other departments to research, obtain material, produce and organize the content of communications as well as supporting special projects and initiatives.
• Works with vendors to support and implement communications standards, messaging and branding.
• Participates on teams and external committees to communicate information, resolve problems and achieve the goals of the organization.
Performs other duties as assigned.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:

Bachelor's degree in marketing, Business, Communications, Journalism, Public Relations, English or related field and four years of marketing, communications and/or public relations experience required.

Language Ability:

Excellent written communication skills. Job requires proficient knowledge of grammar, spelling and punctuation. Familiarity with The Associated Press Stylebook preferred.

Ability to read, analyze and interpret business and financial reports. Ability to respond to inquiries, comments or complaints generated from social media sites. Ability to write speeches and articles for publication that conform to prescribed style and format. Fluent in English; Spanish bilingual preferred.

Computer Skills:

Demonstrate proficient knowledge of the internet, Outlook, Microsoft 365 including Word, PowerPoint, and Excel; and design creation software such as Canva and Adobe InDesign. Expert knowledge of social media tools including, but not limited to, Facebook, Twitter, Instagram, YouTube, LinkedIn, and Vimeo. Experience using a Content Management System such as WordPress is preferred. A working knowledge of Mac and Windows operating systems is preferred.

Other:

Ability to drive and have access to a car; maintain valid driver’s license and auto liability insurance.

Ability to travel within MHM’s service area (South Texas).

Work Environment and Physical Demands:

The work environment characteristics described here are representative of those a team member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the team member is exposed to a medical office environment having direct contact with patients and clients. Position necessitates bending, stooping, twisting, turning, walking, climbing step stools, sitting, and standing for periods of time. Must be able to lift and maneuver 25 pounds.