What are the responsibilities and job description for the Director of Marketing position at Metric Bio?
Director of Marketing - Digital HealthJoin Metric Bio as we partner with a dynamic start-up dedicated to transforming the healthcare landscape. We are seeking a digital-first marketing visionary to amplify our growth, enhance brand visibility, and foster engagement. Your focus will be on SEO, content marketing, and strategic digital initiatives. You will be at the forefront of developing and executing impactful campaigns that not only capture attention but also convert leads, positioning us as a trusted partner to payers, providers, and essential industry stakeholders.Your Role!SEO & Digital Strategy
- Create a data-driven roadmap to enhance search rankings, refine web presence, and drive inbound traffic.Content Marketing
- Spearhead a transformative content strategy through blogs, whitepapers, videos, and social media that engages healthcare decision-makers.Lead Generation & Automation
- Develop and implement demand generation campaigns across varied channels, skillfully utilizing email, paid search, retargeting, and account-based marketing (ABM).Product Positioning & Messaging
- Develop compelling narratives that vividly showcase our platform's unique value and differentiation in the market.Who you are!A content and SEO expert passionate about driving organic growth and engagement.A digital marketer skilled in leveraging both paid and organic channels for optimal results.A data-driven strategist proficient in analyzing performance metrics and refining campaigns for success.A creative storyteller capable of crafting resonant messaging for healthcare audiences.If this aligns with you, we encourage you to apply!
