What are the responsibilities and job description for the Digital Marketing Manager position at Mettler-Toledo?
Our Opening and Your Responsibilities Work closely with leadership to define e-commerce and digital marketing strategies for the coming year with KPIs attached and demonstrable ROI. Break the annual strategy into nearer term tactics with measurable checkpoints. Develop an accompanying longer-term roadmap for future growth. Help define e-commerce and digital marketing strategies for the coming year with KPIs attached and demonstrable ROI. You will collaborate with a team of web administrators around the world, and you will create and update web pages (for SEO, new product launches, campaigns, etc.) and maintain / optimize our web presence. Lead the digital marketing strategy including SEA and work closely with partners to implement. Negotiate suggested tactics with leadership, work with the Content Marketing Manager to create ads, and follow through on implementation. Work with the Content Marketing Manager to develop and implement SEO tactics to improve organic traffic and search rankings. You'll work closely with content marketing, graphic designers and product managers to acquire optimized content and copy for web pages and campaigns. Develop, execute, and monitor performance of digital marketing campaigns, including paid social campaigns (on LinkedIn, Instagram, YouTube and elsewhere) and other digital advertising campaigns to support overall digital marketing strategy Create and manage reporting dashboards for all digital marketing channels and provide thoughtful analysis and routine reporting to management. Responsible for site traffic, customer acquisition, lead generation, conversions, digital brand awareness and more. You will have the support of a Digital Marketing Specialist also based in Oakland, plus the consultative resources of internal divisional (and some external) experts. You will balance team resources and should expect to do a fair amount of project implementation yourself. Additional Information : Role is eligible for hybrid work per current company guidelines (office is in Oakland). Rainin is a division of Mettler Toledo INTL, based in Zurich, Switzerland. You will collaborate with your colleagues around the world and must be able to take morning calls to accommodate European time. Some business travel is required; up to 10%. What You Need to SucceedExtremely knowledgeable in digital marketing strategies and tactics including SEO, SEA, email, display and social. Excellent communicator who can convey your strategies clearly and report out on results with optimization plans at the ready. An attitude of constant optimization; scaling what is working and improving what's not. A track record of impressive achievement in prior digital marketing roles. Highly motivated and organized; able to multitask and work independently. Able to provide direction to consultants and junior team members. Must be fluent in Google Analytics. If not fluent in Adobe Analytics, then willing to learn. Experience with Adobe Experience Manager and Hybris is desirable, but not required. You stay current on best practices in the constantly changing digital marketing landscape. Ability to foster excellent relationships throughout all levels of the company.Our Offer to YouMedical, dental and vision care coverage and a 401(k) savings plan with company matching - all starting on date of hire Tuition reimbursement, educational matching gift program, perks and discounts Parental and caregiver leave programsAll the usual benefits such as paid time off, flexible spending, short-and long-term disability, basic life insurance, business travel insurance, Employee Assistance Program, and domestic partner benefits Global market strength and worldwide leadership in precision instrumentation A brand name that is identified worldwide with precision, quality, and innovationThousands of patents, design and innovation awards across Mettler Toledo Global recognition for the quality of our products and servicesAbout Mettler ToledoMETTLER TOLEDO is a global leader in precision instruments and services. We are renowned for innovation and quality across laboratory, process analytics, industrial, product inspection, and retailing applications. Our sales and service network is one of the most extensive in the industry. Our products are sold in more than 140 countries, and we have a direct presence in approximately 40 countries. For more information, please visit www.mt.com.Equal Opportunity EmploymentWe are an equal opportunity employer and value diversity at our company. We give consideration for employment without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity, genetic information, protected veteran status, or any other protected classification. If you'd like more information about your EEO rights as an applicant under the law, please click #usind1For those who prioritize precision, Mettler Toledo is precisely where you belong.Job Reference # 18360Preferred Location CaliforniaOaklandJob Type Full-timePay Range $118,000 - $130,000 (Total Compensation)Legal Entity Mettler-Toledo Rainin, LLC [Delaware]7500 Edgewater Dr, Oakland, CA 94621 United States 1 (800) 472-4646
Salary : $118,000 - $130,000
