What are the responsibilities and job description for the Advertising/Marketing Manager Job at Meyer's RV & Marine in Caledonia position at Meyer's RV & Marine?
Job Description
Job Description
Description :
Meyer's RV / Marks Leisure Time Marine is seeking an in office Marketing Manager to oversee all marketing initiatives for our 18 locations!
KEY RESPONSIBILITIES :
- Marketing Strategy Development : Create and implement comprehensive marketing strategies that align with the dealership's objectives, encompassing traditional broadcast, digital, print, and billboard advertising.
- Market Research : Conduct market research to identify target audiences, analyze market trends, and monitor competitor activities to inform marketing strategies.
- Content Creation : Oversee the development of marketing content, including product descriptions, blog posts, videos, and social media updates, ensuring consistency with the dealerships brand.
- Lead Generation : Develop and manage lead generation strategies across various channels to attract potential customers.
- Budget Management : Plan and manage the marketing budget, ensuring cost effective allocation of resources.
- Performance Analysis : Monitor and analyze the effectiveness of marketing campaigns, providing regular reports and recommendations for improvement. Benefits :
- 401k
- Health
- Dental
- Vision
- Life
- Paid Time Off
With our 18 locations across 5 states and Annual Revenue of over $400 million, we offer a competitive base salary with performance base incentives
Requirements : QUALIFICATIONS :
Salary : $400
