What are the responsibilities and job description for the Advertising/Marketing Manager position at Meyer's RV Superstores?
Description:
Meyer's RV/Marks Leisure Time Marine is seeking an in office Marketing Manager to oversee all marketing initiatives for our 18 locations!
KEY RESPONSIBILITIES:
- Marketing Strategy Development: Create and implement comprehensive marketing strategies that align with the dealership's objectives, encompassing traditional broadcast, digital, print, and billboard advertising.
- Market Research: Conduct market research to identify target audiences, analyze market trends, and monitor competitor activities to inform marketing strategies.
- Content Creation: Oversee the development of marketing content, including product descriptions, blog posts, videos, and social media updates, ensuring consistency with the dealerships brand.
- Lead Generation: Develop and manage lead generation strategies across various channels to attract potential customers.
- Budget Management: Plan and manage the marketing budget, ensuring cost effective allocation of resources.
- Performance Analysis: Monitor and analyze the effectiveness of marketing campaigns, providing regular reports and recommendations for improvement.
Benefits:
- 401k
- Health
- Dental
- Vision
- Life
- Paid Time Off
QUALIFICATIONS:
- Bachelor's degree in marketing, Business, or a related field.
- Minimum of 5 years experience in marketing; experience within a dealership setting is preferred but not mandatory.
- Proven expertise in traditional broadcast, digital, print, and billboard advertising.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent communication and leadership abilities.
Salary : $400
